>>> If you think about it, there may be one or two people who will be dazzled by the sparklers and take a step further towards the breed, but what about the other thousand (or two or three thousand) people who walk away from it because they don't see any function to the horse?
"Success" of a marketing program is very hard to quantify, that's for sure. The toughest part is always quantifying missed opportunities. It's easy to site the cases where people buy into the marketing (talking generically) but much harder to count the people who quietly walk past. Karen Thomas [EMAIL PROTECTED]
