Google last week introduced an extension for its Chrome Web browser
that enables computer-equipped merchants to complete Google Checkout
transactions through Android devices.

The Android Payment Chrome Extension lets merchants with Google
Checkout accounts generate a QR code image on their Google
Sites-hosted Web store checkout page. When captured by an
Android-based QR code scanning application, the QR code provides the
Android phone with the necessary information to authorize the
transaction.

"While this payment method may not be perfect for all cases, we hope
you find it useful for setting up a shop on the go and that it
inspires further innovation in the mobile and payment developer
communities," said Google Checkout engineer Peng Ying in a blog post.

Mobile payment innovation in the U.S. has been booming recently. Abe
Solomon, CEO of Houston, Texas-based Prestige Merchant Services, says
that mobile credit card processing is becoming more and more
accessible. A year ago, he said in a phone interview, merchants who
wanted a mobile credit card processing solution would have had to
purchase ($500-$1,200) or lease ($60/mo or more) a wireless credit
card processing device, and would have had to pay setup ($20-$50) and
monthly access fees ($20/mo).

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Now, he says, there are mobile apps for smartphones from several
different companies that make it easy to accept credit card payments
on the go. "It has greatly cut down on costs and made it much more
available for the typical mom-and-pop store," he said.

While Google Checkout and PayPal may have some fans, Solomon argues
that traditional merchant accounts remain a better option for most
small businesses. "Most people realize that if you're serious about
accepting credit cards, the traditional merchant account is the way to
go," he said.

A Google spokesperson wasn't immediately available owing to a
company-wide holiday. Google Checkout is used by hundreds of thousands
of merchants in the U.S. and the U.K, according to the company.

PayPal in particular, said Solomon, has had trouble with customer
service issues, alienating many merchants as a result. He claims that
Google Checkout is more expensive than a traditional merchant account.

Google Checkout fees are: 2.9% + $0.30 per transaction for
transactions less than $3,000; 2.5% + $0.30 per transaction for
transactions from 3,000 - $9,999.99; 2.2% + $0.30 per transaction for
transactions from $10,000 - $99,999.99; and 1.9% + $0.30 per
transaction from transactions of $100,000 and greater. There are no
gateway fees, monthly fees, or setup fees.

Solomon says that fees for merchant accounts vary, based on risk.
Payment card companies, he said, consider mail-order or
telephone-order transactions (MOTO in industry parlance) to be riskier
since the physical card is not present, so they range from 2.1% and
up, depending on the card. The risk for swiped cards is lower, so fees
might be in the 1.69% range for credit cards or 1.49% for debit cards.

The issue that he sees among merchants is one of awareness. "The
problem is that I think not enough people are actually aware that the
[mobile payment] technology even exists," he said. "Most people I
speak to say, 'Wow I didn't even know you could do that.'"

In June, Gartner said that it expects the number of mobile payment
users worldwide to surpass 108.6 million this year, a 54.5% increase
from 2009. Mobile payment users are expected to represent 2.1% of all
mobile users in 2010, though in the U.S. the figure is expected to be
about half that, at 1.1% or 3.5 million mobile payment users.


http://www.informationweek.com/news/infrastructure/management/showArticle.jhtml?articleID=225702442&subSection=News

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