http://goo.gl/bS51B
Evernote, a Web service that makes it easy to store and remember online bits of data like text, pictures and video, is getting major endorsement from Japan’s biggest mobile carrier NTT DoCoMo. Earlier this week at a press event in Tokyo, DoCoMo announced that all of its Android phones and tablets would come bundled with Evernote, and that those who buy one of the phones during the next year will be able to upgrade to the premium version of Evernote for free. This is the first such deal with a major carrier for Evernote, which will generate some revenue for the company and help it expand its user base. But the company is certainly hoping it won’t be the last. The deal generated some positive press for DoCoMo as well, as Evernote has taken off in Japan. Japan is the second-largest country for the service, behind the U.S., making up 20% of the company’s 5 million users, says Evernote chief Phil Libin. Pretty impressive for a company that does little advertising, relying mainly on word of mouth. Evernote also said that it is developing an application for DoCoMo’s i-mode mobile internet service, a platform for the carrier’s feature phones. The key here, says Libin, is for Evernote to develop an expertise in creating apps for feature phones, rather than just the smartphones and tablets the service is currently on, to reach a broader base of consumers. “Our next 100 million users are going to have to come from much more mainstream segments, the kinds of people that buy feature phones right now,” Libin says. It’s still nowhere close to 100 million users, but the company has been growing by leaps and bounds since it launched in June 2008, and just recently passed the 5 million user mark. It now adds about 12,000 users a day. The startup has a fairly simple “freemium” business model. The basic service is free, but users who want the bells and whistles pay a fee. Libin, who is refreshingly open about sharing figures, says Evernote currently has around 100,000 premium users. At $5 per month (there’s also a $45 a year plan), Evernote’s currently making upwards of half a million dollars in revenue a month. Worth pointing out is that DoCoMo’s venture capital arm, DoCoMo Capital, is an investor in the company. Evernote recently raised a third round of funding with $20 million from Sequoi Capital, bringing its total funding to $45.5 million. -- Salam, Agus Hamonangan Founder Indonesian Android Community http://groups.google.com/group/id-android Gtalk : id.android Follow : @agushamonangan E-mail : [email protected] -- =============== "Indonesian Android Community [id-android]" PING'S mobile™ Email: [email protected] Ph. (021) 96087100 --------------------- Yopie Ratjoen Email: [email protected] Ph. 08977726681 -------------------- Gila original Email: [email protected] Ph. (031) 91555898 -------------------- Aturan Jual/Kloteran ID-Android http://goo.gl/azW7
