CEO yg bijak.. I believe it's time for Nokia to evolve.. klo Nokia akhirnya pake Android, pasti bisa mimpin pasar lagi.. :D
On Wed, Feb 9, 2011 at 9:17 AM, topiq <[email protected]> wrote: > from engadget, very interesting memo > > http://www.engadget.com/2011/02/08/nokia-ceo-stephen-elop-rallies-troops-in-brutally-honest-burnin/ > > selamat membaca > > "The first iPhone shipped in 2007, and we still don't have a product that > is close to their experience. Android came on the scene just over 2 years > ago, and this week they took our leadership position in smartphone volumes. > Unbelievable." This is just one of many, many pieces of stark knowledge > allegedly dropped by recently-appointed Nokia CEO Stephen > Elop<http://www.engadget.com/tag/StephenElop/>-- formerly of Microsoft -- in > a roughly 1,300-word memo to the company's > employees that we've received today. Though we can't vouch for the > authenticity, it's notable that the memo contains a portion previously > reported by *The Register* and heard by sources at *TechCrunch Europe*, so > it would seem that we've simply received the whole thing. Elop goes on to > suggest that his company is "standing on a burning platform" and must > "change [its] behavior," suggesting that the adoption of a non-homegrown > platform like Android <http://www.engadget.com/tag/Android/> or Windows > Phone 7 <http://www.engadget.com/tag/WindowsPhone7/> is a more realistic > possibility than ever before. > > *Update:* We've now heard from multiple trusted sources that this memo is > indeed real, and was posted to an internal Nokia employee system. That makes > it one of the most exciting and interesting CEO memos we've ever seen -- and > we're absolutely dying to see how Elop plans to shake things up. > > Overall, the communique laments Nokia's lateral movement while Apple and > Google have started eating its lunch on the mid- and high end and > Shenzhen-based off brands have started to cut into its traditional dominance > in emerging markets, leaving Espoo with virtually zero market leadership. > It's a stark revelation that seems befitting of a man brought in from the > outside -- he's neither Finnish, nor raised in the Nokia system -- and he > promises to start revealing the way forward this Friday at the company's > Capital Markets Day event where grandiose plans have been unveiled in the > past<http://www.engadget.com/2008/12/08/mysterious-new-nokia-touchscreen-interface-and-handset-unveiled/> > . > > Whether the memo is legitimate or not, the frequency and intensity of > big-time rumors floating around Nokia ahead of Capital Markets Day (and > MWC <http://www.engadget.com/tag/MWC/> next week) have been pretty wild: > we've heard they'll be announcing a partnership with > Microsoft<http://www.engadget.com/2011/02/04/nokia-microsoft-announcing-partnership-next-week-possibly-invo/>possibly > revolving around Windows Phone 7, that a boatload of executives > would be shown the > door<http://www.engadget.com/2011/02/05/nokia-reportedly-planning-organizational-changes-mobile-phone/>, > and that Elop would start looking to Nokia's new Silicon Valley campus as > its center of gravity, with execs and senior management expected to start > spending more time outside Finland. > > We'll know far, far more about what's going on over in Espoo in the next > few days, but in the meantime, here are some choice quotes from the memo: > > - "...there is intense heat coming from our competitors, more rapidly > than we ever expected. Apple disrupted the market by redefining the > smartphone and attracting developers to a closed, but very powerful > ecosystem." > - "They changed the game, and today, Apple owns the high-end range." > - "Google has become a gravitational force, drawing much of the > industry's innovation to its core." > - "We have some brilliant sources of innovation inside Nokia, but we > are not bringing it to market fast enough. We thought MeeGo would be a > platform for winning high-end smartphones. However, at this rate, by the > end > of 2011, we might have only one MeeGo product in the market." > - "...Symbian is proving to be an increasingly difficult environment in > which to develop to meet the continuously expanding consumer > requirements..." > - "Our competitors aren't taking our market share with devices; they > are taking our market share with an entire ecosystem." > - "We poured gasoline on our own burning platform. I believe we have > lacked accountability and leadership to align and direct the company > through > these disruptive times. We had a series of misses. We haven't been > delivering innovation fast enough. We're not collaborating internally. > Nokia, our platform is burning." > > Read the full memo after the break. > > Hello there, > > There is a pertinent story about a man who was working on an oil platform > in the North Sea. He woke up one night from a loud explosion, which suddenly > set his entire oil platform on fire. In mere moments, he was surrounded by > flames. Through the smoke and heat, he barely made his way out of the chaos > to the platform's edge. When he looked down over the edge, all he could see > were the dark, cold, foreboding Atlantic waters. > > As the fire approached him, the man had mere seconds to react. He could > stand on the platform, and inevitably be consumed by the burning flames. Or, > he could plunge 30 meters in to the freezing waters. The man was standing > upon a "burning platform," and he needed to make a choice. > > He decided to jump. It was unexpected. In ordinary circumstances, the man > would never consider plunging into icy waters. But these were not ordinary > times - his platform was on fire. The man survived the fall and the waters. > After he was rescued, he noted that a "burning platform" caused a radical > change in his behaviour. > > We too, are standing on a "burning platform," and we must decide how we are > going to change our behaviour. > > Over the past few months, I've shared with you what I've heard from our > shareholders, operators, developers, suppliers and from you. Today, I'm > going to share what I've learned and what I have come to believe. > > I have learned that we are standing on a burning platform. > > And, we have more than one explosion - we have multiple points of scorching > heat that are fuelling a blazing fire around us. > > For example, there is intense heat coming from our competitors, more > rapidly than we ever expected. Apple disrupted the market by redefining the > smartphone and attracting developers to a closed, but very powerful > ecosystem. > > In 2008, Apple's market share in the $300+ price range was 25 percent; by > 2010 it escalated to 61 percent. They are enjoying a tremendous growth > trajectory with a 78 percent earnings growth year over year in Q4 2010. > Apple demonstrated that if designed well, consumers would buy a high-priced > phone with a great experience and developers would build applications. They > changed the game, and today, Apple owns the high-end range. > > And then, there is Android. In about two years, Android created a platform > that attracts application developers, service providers and hardware > manufacturers. Android came in at the high-end, they are now winning the > mid-range, and quickly they are going downstream to phones under €100. > Google has become a gravitational force, drawing much of the industry's > innovation to its core. > > Let's not forget about the low-end price range. In 2008, MediaTek supplied > complete reference designs for phone chipsets, which enabled manufacturers > in the Shenzhen region of China to produce phones at an unbelievable pace. > By some accounts, this ecosystem now produces more than one third of the > phones sold globally - taking share from us in emerging markets. > > While competitors poured flames on our market share, what happened at > Nokia? We fell behind, we missed big trends, and we lost time. At that time, > we thought we were making the right decisions; but, with the benefit of > hindsight, we now find ourselves years behind. > > The first iPhone shipped in 2007, and we still don't have a product that is > close to their experience. Android came on the scene just over 2 years ago, > and this week they took our leadership position in smartphone volumes. > Unbelievable. > > We have some brilliant sources of innovation inside Nokia, but we are not > bringing it to market fast enough. We thought MeeGo would be a platform for > winning high-end smartphones. However, at this rate, by the end of 2011, we > might have only one MeeGo product in the market. > > At the midrange, we have Symbian. It has proven to be non-competitive in > leading markets like North America. Additionally, Symbian is proving to be > an increasingly difficult environment in which to develop to meet the > continuously expanding consumer requirements, leading to slowness in product > development and also creating a disadvantage when we seek to take advantage > of new hardware platforms. As a result, if we continue like before, we will > get further and further behind, while our competitors advance further and > further ahead. > > At the lower-end price range, Chinese OEMs are cranking out a device much > faster than, as one Nokia employee said only partially in jest, "the time > that it takes us to polish a PowerPoint presentation." They are fast, they > are cheap, and they are challenging us. > > And the truly perplexing aspect is that we're not even fighting with the > right weapons. We are still too often trying to approach each price range on > a device-to-device basis. > > The battle of devices has now become a war of ecosystems, where ecosystems > include not only the hardware and software of the device, but developers, > applications, ecommerce, advertising, search, social applications, > location-based services, unified communications and many other things. Our > competitors aren't taking our market share with devices; they are taking our > market share with an entire ecosystem. This means we're going to have to > decide how we either build, catalyse or join an ecosystem. > > This is one of the decisions we need to make. In the meantime, we've lost > market share, we've lost mind share and we've lost time. > > On Tuesday, Standard & Poor's informed that they will put our A long term > and A-1 short term ratings on negative credit watch. This is a similar > rating action to the one that Moody's took last week. Basically it means > that during the next few weeks they will make an analysis of Nokia, and > decide on a possible credit rating downgrade. Why are these credit agencies > contemplating these changes? Because they are concerned about our > competitiveness. > > Consumer preference for Nokia declined worldwide. In the UK, our brand > preference has slipped to 20 percent, which is 8 percent lower than last > year. That means only 1 out of 5 people in the UK prefer Nokia to other > brands. It's also down in the other markets, which are traditionally our > strongholds: Russia, Germany, Indonesia, UAE, and on and on and on. > > How did we get to this point? Why did we fall behind when the world around > us evolved? > > This is what I have been trying to understand. I believe at least some of > it has been due to our attitude inside Nokia. We poured gasoline on our own > burning platform. I believe we have lacked accountability and leadership to > align and direct the company through these disruptive times. We had a series > of misses. We haven't been delivering innovation fast enough. We're not > collaborating internally. > > Nokia, our platform is burning. > > We are working on a path forward -- a path to rebuild our market > leadership. When we share the new strategy on February 11, it will be a huge > effort to transform our company. But, I believe that together, we can face > the challenges ahead of us. Together, we can choose to define our future. > > The burning platform, upon which the man found himself, caused the man to > shift his behaviour, and take a bold and brave step into an uncertain > future. He was able to tell his story. Now, we have a great opportunity to > do the same. > > Stephen. > > > -- > =============== > Indonesian Android Community [id-android] http://android.or.id > > HTC Android Phone with HTC Sense and HTCsense.com > http://www.htc.com/DesireHD/ > --------------------- > Join Forum ID-Android > http://forum.android.or.id > --------------------- > i-gadget Store - BEC Bandung > E-mail: [email protected] Ph. 0812-21111191 > -------------------- > Toko Gila Original Surabaya > Email: [email protected] Ph. (031) 91555898 > ------------------- > Toko EceranShop - BEC Bandung > E-mail: [email protected] Ph. 0815-56599888 > ------------------ > > Aturan Jual/Kloteran ID-Android http://goo.gl/azW7 > -- =============== Indonesian Android Community [id-android] http://android.or.id HTC Android Phone with HTC Sense and HTCsense.com http://www.htc.com/DesireHD/ --------------------- Join Forum ID-Android http://forum.android.or.id --------------------- i-gadget Store - BEC Bandung E-mail: [email protected] Ph. 0812-21111191 -------------------- Toko Gila Original Surabaya Email: [email protected] Ph. (031) 91555898 ------------------- Toko EceranShop - BEC Bandung E-mail: [email protected] Ph. 0815-56599888 ------------------ Aturan Jual/Kloteran ID-Android http://goo.gl/azW7
