Menyambung bacaan dibawah, silahkan di simak informasi dibawah: http://m.bgr.com/2011/07/27/ims-annual-smartphone-sales-to-reach-1-billion-units-by-2016-apple-samsung-winners-so-far/
More than 420 million smartphones will be sold around the world in 2011, accounting for 28% of total cell phone sales according to market research firm IMS Research. The firm sees the recent surge of more affordable smartphones as playing a major role in the continued growth of the market, and IMS analysts estimate that global smartphone sales will reach 1 billion devices by 2016 thanks to entry-level smart handsets. In recent months however, IMS’ data shows that Apple has made some of the largest gains in the space, accounting for 19% of global smartphone sales in the first quarter of 2011 compared to 16% in the same quarter last year. Of course Apple’s share continued to climb in the second quarter as well, as the company reported industry-leading sales of 20.4 million smartphones. The only company that made more impressive unit sales gains year-over-year in the first quarter was Samsung according to IMS; the South Korea-based vendor accounted for 13% of smartphones sold in the first quarter compared to just 3% in the same quarter in 2010. The biggest losers in the first quarter were Nokia, which slid from a 40% share in the first quarter last year to 24% in Q1 2010, and RIM, which dropped from 20% to 15% over the same period. The firm’s full press release follows below. Global Smartphones Sales Will Top 420 Million Devices in 2011, Taking 28 Percent of all Handsets, According to IMS Research Apple and Samsung see Strongest Growth as Nokia Fades Austin, TX, July 27, 2011 – Sales of smartphones will exceed 420 million devices in 2011, accounting for nearly 28 percent of the entire global handset market, according to IMS Research, the leading independent provider of market research and consultancy to the global electronics industry. With the introduction of more affordable “entry-level” smartphones, IMS Research predicts that annual sales will surpass one billion devices by the end of 2016, accounting for one of every two mobile handsets sold. “But despite the higher margins for smartphones, and the seemingly insatiable consumer appetite for converged devices, it is clear that not all OEMS are equally positioned to capitalize on this market trend,” says Josh Builta, analyst in IMS’ Mobile Technologies Group. “For instance, LG, despite being the third largest OEM in the world, has offered a fairly limited smartphone portfolio in recent years, a factor that resulted in the company reaching less than a three percent share of the total smartphone market in 2010.” At the same time Nokia saw its portion of smartphone market decline so dramatically that in early 2011 the company dropped the Symbian platform in favor of Microsoft’s Windows Phone OS. In 2Q 2011, Nokia reported smartphone sales fell to 16.7 million, down 34 percent from the same period in 2010. “Clearly one of the key dynamics of the mobile handset competitive environment in recent years has been the inability of many traditional market leaders to recognize and adjust to the growing smartphone tier,” adds Builta, “The reasons for these failures vary and include everything from poorly designed and manufactured devices, unsatisfactory user interfaces, and portfolios that don’t offer products with a differentiating feature. These lapses have created opportunities for newer entrants to the market, which they have aggressively pursued.” In recent years, no company has flourished in this environment as much as Apple. Apple’s 2Q 2011 results in which it reported record sales of more than 20 million iPhones indicates it can be expected to remain an influential presence in the market despite the increased competition. However, Apple is not alone in its success. Of the traditional handset manufacturers, Samsung has demonstrated the best results in recent years. Capitalizing on its diverse portfolio – which includes devices using the company’s own bada operating system along with Android and Windows Mobile – as well as its highly popular Galaxy series, Samsung smartphone market share increased from about three percent in 1Q 2010 to over 13 percent in 1Q 2011. At the same time smaller, dedicated smartphone vendors such as HTC have seen their position rise dramatically. According to Builta, “These companies are well positioned to benefit from the projected growth of the smartphone market in the future. Though the other OEMs are stepping up their efforts in the space, companies such as Apple, HTC and Samsung have a considerable amount of momentum. Catching them will not be an easy task.” IMS Research examines and tracks quarterly handset and smartphone market shares in its Mobile Handset Market Intelligence Service & Database. A valuable tool for companies requiring 24/7 access to the most up-to-date information on the mobile market, this service also provides up-to-date information on cellular subscribers, handset shipments, and mobile handset feature penetration. Provided with the database access is the Quarterly Market report, which offers subscribers additional insight and analysis on recent developments in the mobile handset market. -sent from myChacha On Jul 27, 2011 3:31 PM, "dolly surya" <[email protected]> wrote: > Saya bukan ahli Marketing, tapi mari kita simak beberapa hal dibawah yang > terkait dengan launching handset Android akhir-akhir ini. > > *1. Persaingan Global* > Seperti kita ketahui bahwa semua berlomba2 menjadi penguasa devices di dunia > ini. No doubt about it. > Symbian tergusur, RIM sedang re-alignment dan iOS sedang menikmati "panen" > kesekian kali nya. > Android? anak baru yang petantang petenteng membagi-bagikan senjata nya ke > banyak pemain. Dalam hal ini > adalah para provider handset existing yang memang sedang limbung. Akhirnya > Motorola bisa selamat, SE kembali bangkit, > LG punya mainan baru dan Samsung mulai berani membusungkan dada. Dont talk > about HTC, it's a pioneer. > Model business seperti ini awal nya masih dipandang sebelah mata oleh Apple > dan RIM. Apalagi windows mobile. > Semua masih beranggapan bahwa menguasai ekosistem dari hulu ke hilir akan > membuat business model yang bagus bagi mereka. > Lihat Apple dan RIM yang sangat percaya pakem ini, the damn thing is iOS > sangat memanjakan para pengguna nya tanpa berpikir... :D > > *2. Kuda Hitam* > Tahun 2007/2008 HTC, Samsung, Sony Ericsson, Motorla dan brand lain nya > tidak masuk dalam peta persaingan "devices/terminal". > Ketika itu semua mata tertuju ke RIM dan IOS dengan 3GS nya, Windows Mobile > mulai menunjukan trend penurunan. > Google diam-diam sedang menggodok dan menyiapkan senjata yang diyakini ampuh > untuk masuk ke pasar devices. Dan terjadilah, Google menggandeng HTC, > pabrikan yang biasa membuat perangkat Windows Mobile namun sedang menurun > produksinya seiring meredup nya brand "microsoft" as mobile devices. > > *3. Tetap tenang* > Sampai saat Motorola benar-benar selamat karena Android, akhirnya mengundang > pemain lain untuk memeriahkan dunia per-devices an. > Samsung, Sony Ericsson, LG bahkan brand "lokal" pun turut mengadu > peruntungan bermain dengan Android. > Incumbent masih tetap tenang walau statistik mulai menunjukan bahwa di > Amerika mereka mulai di gerogoti. Yap, masih di Amerika saja mereka > digerogoti. Pasar gemuk lain nya masih belum tersentuh. > > *4. Persaingan sesama pemain* > Tahun 2010 dan tahun 2011 benar-benar kebangkitan Android !! User Interface > sudah mulai bagus dan dapat bersaing, para pemakai sudah dapat menerima dan > tahu tentang Android. Yang terjadi adalah persaingan di antara para produsen > Android itu sendiri !. Setidaknya cita-cita Google tercapai, *"Market growth > by it self base on open competition..."*. Jika di antara produsen Android > bersaing satu sama lain maka secara otomatis akan penjualan Android akan > semakin meroket. Persaingan antar brand saya percaya akan terjadi sampai > tahun depan. Berbagai macam cara akan mereka tempuh agar menjadi "incumbent" > untuk market Android. Berdasar informasi dari salah satu GSM provider, > jumlat perangkat android di jaringan nya sudah lebih diatas 150 ribu > devices! Dan iOS (iphone) ada dibawah nya. Trend perkembangan nya sangat > naik tajam seperti "booming" Blackberry beberapa tahun lalu. > > Back to topic, apapun yang Samsung dan SE lakukan untuk launching produk2 > nya mereka di Jakarta, yang dikejar adalah menjadi "dominant" player untuk > Android. Subsidi perangkat agar mendongkrak "hype" ketika launching > sangatlah mungkin, tinggal dimasukan ke cost promo Marketing, karena jika > kita cermati, advertisement nya mereka sangatlah kecil. Bahkan saya belum > lihat iklan tentang devices mereka di TV. Dan jika promo model seperti ini > berjalan, maka *"word of mouth"* akan terus mereka dapatkan, dan itu > sangatlah ampuh! > > Maaf kepanjangan.... > > Thx, > > > > > > 2011/7/27 Alex Chandra <[email protected]> > >> jadi klo lagi makan tongseng omongannya bisa jadi gak bermutu?? black >> campaign terhadap tongseng ini niiihhh!!! bwakakakk.. :)) >> >> btw, bkn ahli marketing.. cuma pendapat nubi.. tujuan dari launch itu bukan >> "sekedar" menimbulkan hype, building brand image or awareness.. tapi untuk >> menimbulkan hype, building brand image and awareness.. *menghilangkan kata >> 'sekedar'* >> >> brand awareness itu sangat amat penting untuk suatu perusahaan.. org >> ngantri beberapa belas jam sebelum barang dijual itu udah bisa dibilang >> gila, wekekekk (lirik org2 yg ngantri, takut digebukin).. dengan adanya hype >> kyk gini, perusahaan bakalan makin pede jualan.. ini bagus di sisi produsen >> maupun konsumen.. produsen jual barang laku terusss, konsumen dapet diskon2 >> gede teruuss.. klo dari sisi hubungan produsen dgn kartu kredit, gw gak tau >> jelasnya siapa yg lebih untung, tapi yg pasti gak ada yg rugi.. pasti udah >> diitung cost pengeluaran untuk promosi gini dan keuntungan yg diterima.. :) >> >> >> 2011/7/27 Dheeny Sentosa <[email protected]> >> >>> Ada yg ahli marketing gak di milis nih, minta knowledgenya dong. Soalnya >>> jadi terbersit pertanyaan. Apakah memang itu tujuan dari launch, untuk >>> sekedar people gather menciptakan hype, building brand image or awareness? >>> Lantas penggabungan dg adanya diskon yg cukup besar apakah sekedar untuk >>> brand itu atau justru lebih ke kartu kreditnya. Jadi bingung launch sgs2, >>> sony xplay yg lebih mendapatkan benefitnya si produsen hp or bank penerbit >>> kartu kredit? Imho, its about credit card, not the phone maker itself. Hal >>> ini terlebih karena beberapa insiden kartu kredit 1-2 bulan lalu. >>> >>> Hehehe. Sorry kalo gak bermutu. Maklum sambil makan tongseng. >>> >>> Cheers. >>> On Jul 27, 2011 1:54 PM, "Herry Purnawan" <[email protected]> wrote: >>> > waw. jokinya benar2 terkoordinir gitu yah. >>> > ini xplay yg cuma 300 qty gimana nasibnya. #_# >>> > >>> > -- >>> > It's Phone . It's Tablet . It's Android with Jahe© >>> > [ Overcome ROM v3.0.0-ICARUS ◄► Kernel v3.2.0 ] >>> > >>> > >>> > >>> > 2011/7/27 Christian Partogi <[email protected]>: >>> >> gw jg ga mangkel, dari jam 17.30 #ups ...... >>> >> paginya dapet kupon nomer urutan 25 dan tepat 6 orang sebelum gw adalah >>> para >>> >> joki. sekitar jam 18.00 boss nya dateng trus ngasih pengarahan buat >>> joki2nya >>> >> plus ngirim konsumsi. >>> >> >>> >> CP >>> >> >>> >> 2011/7/27 Petra Immanuel <[email protected]> >>> >>> >>> >>> kalo ane ga mangkel, dari jam 1/2 8 aja hehehe >>> >>> >>> >>> 2011/7/27 Alex Chandra <[email protected]> >>> >>>> >>> >>>> hahahahh.. mangkel-nya gak bisa sama Samsung-nya, bro.. mangkelnya >>> sama >>> >>>> 1200 pengantri pertama kenapa pada rajin2 ngantri-nya.. atau bisa >>> juga >>> >>>> mangkel sama diri sndiri kenapa gak serajin 1200 pengantri pertama, >>> >>>> wekekekkk.. masalahnya ada yg udah ngantri dari jam 6 sore di hari >>> >>>> sebelumnya, jadi datang jam 5 subuh itu bukan suatu prestasi yang >>> berarti, >>> >>>> wakakakk.. >>> >>>> >>> >>>> On Wed, Jul 27, 2011 at 1:15 PM, Iman Sulaiman < >>> [email protected]> >>> >>>> wrote: >>> >>>>> >>> >>>>> Tetep aje bro ane mangkel, padahal ane udah dateng jam 5 subuh lho >>> >>>>> hehehe >>> >>>>> >>> >>>>> -- >>> >>>>> "Indonesian Android Community" Join: http://forum.android.or.id >>> >>>>> >>> >>>>> =============== >>> >>>>> Xperia arc with Mobile BRAVIA Engine >>> >>>>> http://www.sonyericsson.com/product/xperiaarc/video/mbe >>> >>>>> --------------------- >>> >>>>> Gunakan Paket Unlimited Data XL Mobile Broadband >>> >>>>> http://www.xl.co.id/XLInternet/BroadbandInternet >>> >>>>> -------------------- >>> >>>>> PING'S Mobile - 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Plaza Semanggi >>> >> E-mail: [email protected] Ph. 021-25536796 >>> >> -------------------- >>> >> i-gadget Store - BEC Bandung >>> >> E-mail: [email protected] Ph. 0812-21111191 >>> >> -------------------- >>> >> Toko EceranShop - BEC Bandung >>> >> E-mail: [email protected] Ph. 0815-56599888 >>> >> =============== >>> >> >>> >> Aturan Jualan dan Kloteran ID-Android http://goo.gl/YBN21 >>> >> >>> > >>> > -- >>> > "Indonesian Android Community" Join: http://forum.android.or.id >>> > >>> > =============== >>> > Xperia arc with Mobile BRAVIA Engine >>> > http://www.sonyericsson.com/product/xperiaarc/video/mbe >>> > --------------------- >>> > Gunakan Paket Unlimited Data XL Mobile Broadband >>> > http://www.xl.co.id/XLInternet/BroadbandInternet >>> > -------------------- >>> > PING'S Mobile - Plaza Semanggi >>> > E-mail: [email protected] Ph. 021-25536796 >>> > -------------------- >>> > i-gadget Store - BEC Bandung >>> > E-mail: [email protected] Ph. 0812-21111191 >>> > -------------------- >>> > Toko EceranShop - BEC Bandung >>> > E-mail: [email protected] Ph. 0815-56599888 >>> > =============== >>> > >>> > Aturan Jualan dan Kloteran ID-Android http://goo.gl/YBN21 >>> >>> -- >>> "Indonesian Android Community" Join: http://forum.android.or.id >>> >>> =============== >>> Xperia arc with Mobile BRAVIA Engine >>> http://www.sonyericsson.com/product/xperiaarc/video/mbe >>> --------------------- >>> Gunakan Paket Unlimited Data XL Mobile Broadband >>> http://www.xl.co.id/XLInternet/BroadbandInternet >>> -------------------- >>> PING'S Mobile - Plaza Semanggi >>> E-mail: [email protected] Ph. 021-25536796 >>> -------------------- >>> i-gadget Store - BEC Bandung >>> E-mail: [email protected] Ph. 0812-21111191 >>> -------------------- >>> Toko EceranShop - BEC Bandung >>> E-mail: [email protected] Ph. 0815-56599888 >>> =============== >>> >>> Aturan Jualan dan Kloteran ID-Android http://goo.gl/YBN21 >>> >> >> -- >> "Indonesian Android Community" Join: http://forum.android.or.id >> >> =============== >> Xperia arc with Mobile BRAVIA Engine >> http://www.sonyericsson.com/product/xperiaarc/video/mbe >> --------------------- >> Gunakan Paket Unlimited Data XL Mobile Broadband >> http://www.xl.co.id/XLInternet/BroadbandInternet >> -------------------- >> PING'S Mobile - 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