Tampaknya Sony melihat peluang yg sangat menguntungkan, apalagi dengan
berhasilnya produk Xperianya pada joint venture tsb.

Yah..kita disini berharap keluarnya seri Xperia terbaru yg lebih canggih dan
lebih murah :D
 On Oct 27, 2011 4:28 PM, "Brian Brian" <[email protected]> wrote:

> Duh sangat di sayangkan yaa ... padahal ... ach sudah lach ... :D
>
> cuma berharap semoga Sony atau apapun namanya nanti ... Masih tetap komit
> dg android yaa ...
>
>
> *Ericsson: Sony to acquire Ericsson's share of Sony Ericsson*
>
> October 27, 2011, 08:16 (CEST)
>
> Sony Ericsson to become a wholly-owned subsidiary of Sony and integrated
> into Sony's broad platform of network-connected consumer electronics
> products
> The transaction also provides Sony with a broad IP cross-licensing
> agreement and ownership of five essential patent families
> Ericsson to receive EUR 1.05 billion cash payment
> Sony and Ericsson to create wireless connectivity initiative to drive
> connectivity across multiple platforms
> Ericsson (NASDAQ:ERIC) and Sony Corporation ("Sony") today announced that
> Sony will acquire Ericsson's 50 percent stake in Sony Ericsson Mobile
> Communications AB ("Sony Ericsson"), making the mobile handset business a
> wholly-owned subsidiary of Sony.
>
> The transaction gives Sony an opportunity to rapidly integrate smartphones
> into its broad array of network-connected consumer electronics devices -
> including tablets, televisions and personal computers - for the benefit of
> consumers and the growth of its business. The transaction also provides Sony
> with a broad intellectual property (IP) cross-licensing agreement covering
> all products and services of Sony as well as ownership of five essential
> patent families relating to wireless handset technology.
>
> As part of the transaction, Ericsson will receive a cash consideration of
> EUR 1.05 billion.
>
> During the past ten years the mobile market has shifted focus from simple
> mobile phones to rich smartphones that include access to internet services
> and content. The transaction is a logical strategic step that takes into
> account the nature of this evolution and its impact on the marketplace.
>
> This means that the synergies for Ericsson in having both a world leading
> technology and telecoms services portfolio and a handset operation are
> decreasing. Today Ericsson's focus is on the global wireless market as a
> whole; how wireless connectivity can benefit people, business and society
> beyond just phones. Consistent with that mission, by setting up a wireless
> connectivity initiative, Ericsson and Sony will work to drive and develop
> the market's adoption of connectivity across multiple platforms.
>
> "This acquisition makes sense for Sony and Ericsson, and it will make the
> difference for consumers, who want to connect with content wherever they
> are, whenever they want. With a vibrant smartphone business and by gaining
> access to important strategic IP, notably a broad cross-license agreement,
> our four-screen strategy is in place. We can more rapidly and more widely
> offer consumers smartphones, laptops, tablets and televisions that
> seamlessly connect with one another and open up new worlds of online
> entertainment. This includes Sony's own acclaimed network services, like the
> PlayStation Network and Sony Entertainment Network," said Sir Howard
> Stringer, Sony's Chairman, Chief Executive Officer and President. Mr
> Stringer also noted that the acquisition will afford Sony operational
> efficiencies in engineering, network development and marketing, among other
> areas. "We can help people enjoy all our content - from movies to music and
> games - through our many devices, in a way no one else can."
>
> "Ten years ago when we formed the joint venture, thereby combining Sony's
> consumer products knowledge with Ericsson's telecommunication technology
> expertise, it was a perfect match to drive the development of feature
> phones. Today we take an equally logical step as Sony acquires our stake in
> Sony Ericsson and makes it a part of its broad range of consumer devices. We
> will now enhance our focus on enabling connectivity for all devices, using
> our R&D and industry leading patent portfolio to realize a truly connected
> world" said Hans Vestberg, President and CEO of Ericsson.
>
> When Sony Ericsson started its operations on October 1, 2001, it combined
> the unprofitable handset operations from Ericsson and Sony. Following a
> successful turnaround the company has become a market leader in the
> development of feature phones by integrating Sony's strong consumer products
> knowledge and Ericsson's telecommunications technology leadership. The
> WalkmanTM phone and Cyber-shotTM phone are well known examples.
>
> With the successful introduction of the P1 in 2007, Sony Ericsson early on
> established itself in the smartphone segment. More recently, the company has
> successfully made the transition from feature phones to Android-based
> Xperia(TM) smartphones. By the end of the third quarter of 2011, Sony
> Ericsson held a market share of 11 percent (by value) in the Android phone
> market, representing 80 percent of the company's third quarter sales. During
> its ten years in operation Sony Ericsson has generated approximately EUR 1.5
> billion of profit and paid dividends totalling approximately EUR 1.9 billion
> to its parent companies. Prominent models include "XperiaTM arc" and
> "XperiaTM mini" which received 2011 EISA Awards, while recent notable
> additions to the lineup include "XperiaTM PLAY" and "XperiaTM arc S".
>
> The transaction, which has been approved by appropriate decision-making
> bodies of both companies, is expected to close in January 2012, subject to
> customary closing conditions, including regulatory approvals.
>
> Ericsson has accounted for its 50 percent share in Sony Ericsson according
> to the equity method. Following completion of the transaction, Ericsson will
> have no outstanding guarantees relating to Sony Ericsson and will no longer
> account for Sony Ericsson as an investment on balance sheet. The transaction
> will result in a positive capital gain for Ericsson which will be defined
> after closing of the transaction.
>
> SEB Enskilda is acting as Ericsson's sole financial advisor in the
> transaction.
>
> source :
> http://www.engadget.com/2011/10/27/sony-buys-out-ericssons-stake-in-joint-venture-assumes-ownersh/
> --
> Running with Google OS now
>
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--------------------
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