*You’ve Spoken, We’re Listening – Improving Battery Life* As device technology and wireless networks have improved, we find ourselves using our phones – and those big, beautiful screens – to accomplish more throughout the day. It’s easy to spend five hours or more on phone calls, texting and email, with music playing in the background during a typical day. Additionally, we spend a considerable amount of time surfing the web, updating social media sites, watching video, or simply using everyday applications that regularly connect to the Internet. And of course, our busy lives require that our phones keep pace throughout a long day, without requiring a charge.
Unfortunately, as many of us have experienced, battery life doesn’t seem to have improved as much as device features over the past few years. But in reality, HTC <http://www.htc.com/www/?cid=htcblog_improving-battery-life>, along with our partners, has put a great deal of effort into improving overall device performance and battery life. Daily battery life is a direct result of not only battery size, but also the overall approach to power management. For the HTC One<http://www.htc.com/www/smartphones/htc-one-x/?cid=htcblog_improving-battery-life>, we researched all layers in the phone; from the chipset, networking, display, operating system and preloaded applications – all with the goal of making the most efficient use of both power and data consumption. And our testing has shown significant performance improvements (when compared to the HTC Sensation): 147 percent increase in talk time105 percent increase in MP3 playback time39 percent increase in video playback time23 percent increase in web browsing time And our initial testing is validated by independent third-party benchmark testing from <http://www.anandtech.com/show/5779/htc-one-x-for-att-review> AnandTech <http://www.anandtech.com/show/5779/htc-one-x-for-att-review>, who called the HTC One X<http://www.htc.com/www/smartphones/htc-one-x/?cid=htcblog_improving-battery-life>on AT&T the “longest lasting Android smartphone in our 3G web browsing test.” But it’s not just web browsing. AnandTech said the HTC One X (international) “lasts longer as a 3G hotspot than any Android phone we’ve ever tested.” <http://blog.htc.com/wp-content/uploads/2012/05/WebBrowsing-3G.png><http://blog.htc.com/wp-content/uploads/2012/05/WiFi-Hotspot-Battery-Life.png> We’re also seeing independent reviewers commenting on battery life. From Phil Nickinson of Android Central writing “I’ve been pretty impressed with what I’m seeing after three weeks of use” in his review of the One X<http://www.androidcentral.com/htc-one-x-battery-life-impressive-performance-after-three-weeks-use>, to Chris Ziegler of The Verge, who reviewed the One X, writing “And is battery life a concern without a higher capacity? Absolutely not. In fact, short of Motorola’s outrageous Droid <http://www.theverge.com/2012/4/2/2919202/htc-one-x-review>Razr<http://www.theverge.com/2012/4/2/2919202/htc-one-x-review> <http://www.theverge.com/2012/4/2/2919202/htc-one-x-review>MAXX<http://www.theverge.com/2012/4/2/2919202/htc-one-x-review>, this is the longest-lasting smartphone I’ve seen in recent months.<http://www.theverge.com/2012/4/2/2919202/htc-one-x-review> ” Of course we all want to share in the experience of Phil and Chris, or that of Christian Magno, who still had 18 percent battery life remaining after 17 hours 44 minutes of use. <http://via.me/-qte4ho> <http://via.me/-qte4ho> While individual daily usage patterns and battery life will vary, we’ve been working diligently to balance performance with design and functionality goals. For example, we held multiple focus groups with real-world users to find the right balance between battery and phone size. Our research was clear: you want your phone to last all day, but you also want your phone to be thin and light. So we set battery performance goals alongside design targets and relentlessly pursued creating gorgeous phones that work throughout a long day. Of course, one of the first questions we usually get is about battery size, “why is the battery only 1800 milliamp hour (mAh)? Why not 2050, 2400 or even 3600-mAh?” Well, Moore’s Law doesn’t apply to batteries. Unlike a computer memory chip, where the size of the chip is constant and fits in the same slot regardless of how much memory it has, a higher mAh actually translates into a larger battery – which impacts the overall size and weight of the phone. It’s important to keep in mind that performance is not just a matter of increasing battery size, but rather a holistic approach to software and hardware management. For the HTC One series our engineering teams spent thousands of man hours on the Battery Stamina Boost Project – an effort that impacts battery life by improving standby time, extending talk time, increasing audio and video entertainment time and increasing web browsing and social network time. When you combine this engineering effort, along with the 1800-mAh battery in the HTC One X, the real-world performance gains, as highlighted earlier, are significant. And when comparing the HTC One X to the popular HTC Sensation, we’ve increased the screen size from 4.3 to 4.7 inches, the battery is 18 percent larger and yet the device is still less than nine millimeters thin – 2.4 millimeters slimmer than our previous flagship. Join the discussion and tell us how your battery life is holding up. Better yet, if you have an HTC One click here to give us your review<http://www.facebook.com/HTC/app_332837210074841> . http:// <http://goo.gl/liW38>goo.gl <http://goo.gl/liW38>/liW38<http://goo.gl/liW38> @ocumudo "People aren't hearing all the music. With Beats, people are going to hear what the artists hear, and listen to the music the way they should: the way I do." 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