(Adds plans for second Android model in fourth paragraph.)

By Pavel Alpeyev

March 30 (Bloomberg) -- KDDI Corp., Japan’s second-largest
mobile-phone operator, will introduce its first handset running Google
Inc.’s Android operating system in June to catch up with rivals NTT
DoCoMo Inc. and Softbank Corp.

The new model, made by Sharp Corp., will feature a 5-inch touch
screen, full physical keyboard and will be able to receive television
broadcasts, Tokyo-based KDDI said in a statement today. The handset is
the first Android phone by a Japanese manufacturer.

The carrier, which has lagged behind competitors in new subscriber
additions since April 2007, is adding the Android phone to its lineup
to tap demand for handsets that can surf the Web and download music,
video and applications and counter similar moves by rivals. DoCoMo,
Japan’s largest mobile-phone operator, plans to sell its second
Android model from April 1, while Softbank, Apple Inc.’s exclusive
provider of the iPhone in the country, will introduce its first next
month.

“It’s true that we have been late in introducing an Android model,”
Makoto Takahashi, responsible for KDDI’s content and media, told
reporters in Tokyo today. The company plans to add a second model that
will more closely resemble the iPhone in the fall, Takahashi said,
without elaborating.

KDDI rose 1.7 percent to close at 481,500 yen on the Tokyo Stock
Exchange, while Sharp advanced 1.2 percent to 1,170 yen. DoCoMo gained
1.9 percent to 142,100 yen and Softbank was little changed at 2,312
yen.

Android, a newcomer to the smartphone operating system market, will
see its handset base jump to 68 million units by 2013, from 690,000 in
2008, researcher IDC Corp. said in January. Google software will
outpace Apple’s and Microsoft’s platforms to be second only to
Symbian, used by Nokia Oyj, it said.

http://www.businessweek.com/news/2010-03-30/kddi-will-sell-sharp-made-android-phone-from-june-update2-.html

-- 
Salam,


Agus Hamonangan

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