The battle between Apple (Nasdaq: AAPL) and Google  (Nasdaq: GOOG) in
the smartphone market heated up further Monday with the introduction
of the iPhone 4 and new information about iOS 4, the next-generation
operating system for iPhones, iPod touches and iPads.

In the other corner of the ring stands Android, and it's fired up as
well. Sprint (NYSE: S) said its HTC Evo smartphone, which was launched
Friday, broke one-day sales Best Fit CRM Analysis - Learn which 3 CRM
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company. In addition, Android version 2.2, also known as "Froyo,"
looks to bring further improvements to the Android ecosystem.
Two of a Kind?

"Android 2.2 and iOS are comparable but different," Carl Howe,
director of anywhere consumer research at the Yankee Group, told
LinuxInsider.

For starters, both can trace their lineage to Unix-like systems. Both
offer tethering and multitasking. Both OSes have a folder feature.
Both offer in-app ads -- iOS through Apple's iAds and Froyo through
Google Mobile Ads. Google's got Adsense for mobile ads as well.

Both OSes support apps tailored for them, available largely through a
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On the other hand, each has features the other does not.

Apple supports HTML5 and the H.264 standard, while Froyo supports
Flash, although HTML5 support may be offered as well in forthcoming
versions of Android. Froyo has a WiFi hotspot feature, while iOS does
not. While iOS 4 supports video chat through the FaceTime feature,
Android does not, and users will need to get add-in apps if they want
video chat.
Who's Zooming Ahead?

Right now, Apple has a larger share of the overall smartphone market
than Android does. The iPhone had 28 percent of the smartphone market
in the first quarter of 2010, while Android devices had 9 percent.
BlackBerry led with 35 percent, according to Nielsen.

However, both the iPhone and Android gained 2 percent of market share
each (year over year) for that quarter, while BlackBerry lost 2
percent.

Things are going to get interesting over the next year.

"Android will grow pretty quickly," the Yankee Group's Howe said. His
projections peg iPhone sales at 40 million units worldwide this year
and 50 million in 2011. Meanwhile, Android sales will nearly double,
from 13.8 million this year to 25 million in 2011.

"Android will show faster growth, but remember that it has a much
smaller base," Howe pointed out.
We Have No Time to Stop and Stare

Time to market is critical in the highly competitive smartphone arena.
Apple refreshes its iPhone OS once a year, while Google has been
pushing out new versions of Android at a frantic pace.

"Google has a faster refresh cycle," the Yankee Group's Howe said.
"The handset makers can't keep up with Google," he added.

That has perhaps exacerbated the fragmentation of the Android market,
and Andy Rubin, who leads Google's Android efforts, recently told
Gizmodo it's difficult for developers to keep up. He's looking to slow
down the product cycle from twice yearly to once a year. However,
Rubin predicted that the next six months will blow users' minds,
although he declined to elaborate.

Still, Apple may retain its lead because it controls everything about
its own ecosystem.

"Apple develops the hardware and software in tandem, while Google
tends to build for a wider variety of hardware, and so it has to lead
the market a little," the Yankee Group's Howe said. "That's why Apple
is growing faster, because it can say it won't support a particular
line of hardware any more."
Slouching to the Hardware's Limits

Although the software is becoming increasingly feature-rich, it's a
long way from hitting the limits of the hardware yet.

"With the processing capability that's out there, especially with
parallel processing and multiprocessing, hardware development is on
pace with the software," Francis Sideco, a principal analyst at
iSuppli, told LinuxInsider. "If anything, the battery life is the
known deficiency in these platforms."
Who's Gonna Win the Brass Ring?

It's hard to say whether the iOS or Android will win out -- whether
one will reach so far ahead of the other that they're barely
considered in the same category anymore.

"When it comes to smartphones in general and their operating systems,
success really has to do with how well-developed their ecosystems
are," Sideco pointed out.

"There may not be a direct one-to-one comparison between the iPhone OS
and Android because there will be just the one iPhone, while Android
devices will range from high-end smartphones to low-end devices," he
said.


http://www.technewsworld.com/story/Android-and-iOS-Neck-and-Neck-With-Plenty-of-Road-Ahead-70162.html?wlc=1276039119

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