Keith;

> ] > one business model that might be understandable is: you should support
> ] > multicast if/when it saves you enough bandwidth (over the same content
> ] > being sent over separate unicast streams) to make it worth your cost.
> ] 
> ] It means it saves nothing for receivers that they don't want to
> ] receive multicast stream.
> ] 
> ] Then, senders are not motvated to send multicast stream.
> 
> maybe the ISPs supporting multicast could prioritize that traffic, thus 
> providing better service on multicast than unicast, thus providing an
> incentive for receivers to use multicast over unicast.

Prioritization is orthogonal to uni/mulitcast issue.

Users will favour those ISPs which prioritize unicast and pay more money.

Other users may use the prioritized multicast for 1:1 communication.

                                                        Masataka Ohta

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