I have two comments on this.

1)  I am in favor of allowing the IAOC to experiment with an event (or two)
like this for the purposes of developing running code with the associated
pros, cons and economics.

2)  I would attend such an additional event if the gear on display was
related to technology I am personally interested in (e.g. commerically
available IPv6 Ready gear).

Regards,

Ed  J.

On Fri, Mar 16, 2012 at 3:49 PM, IAOC Chair <[email protected]> wrote:

>
> The IESG and IAOC are considering an addition to the IETF meeting week,
> and we would like your views before we develop the idea further.
>
> At NANOG, there is a Beer and Gear reception one evening.  There are
> exhibitor tables with product vendors (hardware and software) and service
> providers (registries, registrars, ISPs, ESPs, etc.) and anyone else
> interested in face time with NANOG participants. They show their equipment
> and services.  There is bar in the center of the room serving beer, wine,
> and soft drinks. There are hors d'oeuvres scattered around the room.
>
>  QUESTION:  What do you think about doing a Beer and Gear style
>             of event on an evening that does not conflict with
>             other IETF activities?
>
> This would be an opportunity for free food and drink for attendees, for
> vendors and service providers to talk with IETF participants, and for
> additional revenue to the IETF.  Obviously, attendance would be optional.
>
> Technical people are at the tables, not sales or marketing staff.  Vendors
> know that the audience is very technical, so they send the people that can
> communicate with that audience.
>
> We would charge for exhibit tables, to raise additional funds for the
> IETF. A stronger base of opportunities for IETF sponsorship distributes our
> funding, making it less fragile; this could make it less likely that we
> would have last-minute scrambles for additional sponsors, including hosts.
> A successful Beer-and-Gear like event would not solve this but it would
> help.
>
> In the past, the IETF has avoided vendor exhibits and demonstrations.
>  However it is clear that NANOG has found a balance that works and that
> NANOG participants and the vendors consider the event valuable.  We believe
> this could translate well to the IETF.
>
> We are considering some test events, hopefully to be held at IETF 84
> (Vancouver, July 2012) and IETF 85 (Atlanta, November 2012).
>
> The kinds of evaluation criteria we are considering could include:
>
> - Did participants enjoy the event?
>
> - Did vendors consider the event successful?
>
> - Did the IETF raise additional funds?
>
> - Did the event "steal" potential sponsors away from other
>  aspects of the meeting?
>
> So, what do you think?  Is this something that we should try?
>
> Please respond on the [email protected] mail list.
>
> On behalf of the IESG and the IAOC,
>
> Russ Housley
> Bob Hinden
>

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