The 2nd Beijing International Baking Industry Exhibition
Beijing International Raw and Supplementary Materials for Baking, Ingredients for 
Western Food and Baking Equipment 
Exposition 2005 will be held at the same time. 

Show days: April 27-29, 2005   Venue: Beijing Exhibition Hall, China

I.      Market Background��
��China is the most promising market for baking industry -- With the development of 
Chinese economy and the quickening of 
life rhythm, Chinese people have changed their dietetic concept. Fast food is becoming 
more and more popular. Advanced 
baking techniques will attract more and more people to choose fast and clean and baked 
food. Baking industry will have a 
bright future in China with a population of 1.3 billion. Now, the market of baking 
industry has become thriving in the 
South, especially in Shanghai and Guangzhou, due to its early start. In the North, 
especially in Beijing, baking industry is 
developing rapidly in spite of the late start. There is a most promising market for 
baking industry in China. 
��Review of Last Exposition--Beijing International Baking Industry Exposition  2004 
was a great success under the strong 
support from within this industry. The exposition covered an area of 8000m2. Many 
famous domestic and foreign enterprises 
were attracted. Approximately, 200 enterprises dealing with raw and supplementary 
materials, production and processing 
equipment, packing boxes and utensils have attended it. According to statistics, 95 
percent exhibitors were satisfied with 
this exposition. Some of them booked the exposition place for 2005 at that time. Many 
believed that the effect was beyond 
expectation. CIEC Second Beijing International Baking Industry Exposition will be held 
on April 27-29, 2005. It will cover 
an area of 15,000m2 and prepare 700 booths. Exposition of CIEC The is becoming the 
most influential and promising exposition 
of baking industry after Shanghai and Guangzhou. 
��New Starting Point, New Height--As the only exposition sponsored by China National 
Food Industry Association Beijing 
Branch, it is extremely authoritative.  Chairman Wang Wenzhe and Yang Liuyin, chairman 
of China Council for the Promotion of 
International Trade Beijing Branch wrote down "hold good exposition to develop food 
market" and "strength international 
exchange and cooperation" respectively. The organizers dedicate to hold top-quality 
exposition and create famous exposition 
brand. They carefully sum up the experience and lessons of the last exposition and 
make efforts to provide top service 
relying on advanced exposition concept, powerful propaganda, multi-layer business and 
trade purchasing, all-around academic 
exchanges, and distinct exposition activities to make it the No. 1 exposition in 
Chinese baking market. 
 
Sponsors��China National Food Industry Association          
     Beijing Branch of  China Council for  Promotion  of International Trade
     Beijing Branch of International Chamber Commerce
Assistant Organizers: 
China National Food Industry Association Candy Committee 
American Laurel International Corp.
Chinese Food
Chinese Food Quality 
Sinmag Bakery Equipment (Wuxi) Co., Ltd. 
Organiozers��Beijing Jing Mao Exhibition Service Co.,Ltd        
            Beijing Trade-Promoting Associate Beijing International Economy and 
Technology Cooperation
China National Food Industry Association Exhibition Office  
 
Supporting Media:
Chinese Food                                            Chinese Food Quality 
Modern Baking                                           Grain and Oil Processing and 
Food Machinery 
Chinese Food Technology                         Food Development
Chinese Food Industry                           China 1Food Net 
Food Science                                            Chinese and Foreign Food 
Industry
Chinese Food Production Industry                Chinese Food Business Net 
Chinese Packing Net                                     Asia Packing Industry Press
National Food Net                                       Packing Market Net
Chinese Food Circulation Net                    HuiCong Packing Business Net    
Chinese Food Exposition Net                     Chinese Food Trade Net
Chinese Food Online                                     Chinese Health Food Net
Chinese Food Technology Net                     Chinese Food Industry Net
Chinese Business Opportunity Express    Chinese Economy Times
(Altogether there are 60 media).

II.     Target Audience of the Exposition 
The sponsors make full use of their advantages to invite senior professional buyers 
through professional media in this 
industry, letters, emails, and news conferences, especially distributors of raw and 
supplementary materials and equipment 
for baking, professionals from food enterprises, food factories, bread houses, cookie 
houses, hotels, restaurants fast food 
companies and convenient noodle factories, as well as investors, traders, cooperators, 
government departments, associations, 
academies and institutes, etc. 

III.    Advantages and Characteristic Service of the Exposition 
1.      This exposition is organized by authoritative department and gains the support 
of authoritative media in this 
industry. The organizers are of rich experience in holding international expositions. 
They will offer perfect service to 
exhibitors and the audience. The sponsors will offer characteristic accessory service 
within limited time to enterprises for 
their plan and organization. There is well-conceived advertising plan and professional 
audience invitation plan. The 
organizers build a database with more than 100,000 records of professional buyers in 
food production industry basing on 
their exposition experienced accumulated in several years, which guarantees the great 
success of the exposition.
2.      The organizers cooperate widely with foreign enterprises in the exposition 
industry. Demos of special powder 
application technology, baking equipment application technology, preparation of moon 
cake will be organized. Lectures, 
professional seminars, technical exchanges and new product releases will also be 
available for exhibitors and the visitors 
to get information as much as possible and find plenty of business opportunities. 
(Technical exchanges and new produce 
releases are RMB4800 yuan each.) In addition, the organizers accept powerful 
enterprises as assistant sponsors and title 
holders. (For more information, please contact the organizers.)  
3.      Beijing Exhibition Hall locates at Xizhimen of Beijing, a busy downtown area 
and a geologically advantageous 
location. It was renovated in 2003. All facilities there are of top quality among 
modern exposition halls. 
VI. ��Schedule��
Preparation period: April 25 to 26, 2005   Exhibition period: April 27 to 29, 2005
IV.     ��Range of Exposition��
1��Bakery Foods: various bakery  foods .
2��Bakery  Machinery : food  processing  and  packaging  machinery  such  as  bread  
machinery , bakeries  logistics  
supplies  to supermarkets , publications on bakery.   
3��Bakery Materials: purpose-used  flour , pre-mixes, cereal flour  and  starch ; 
special  oil,  special  dairy  products; 
food  addicitives  such  as  fiour-improver ,  bread and cake  improver  ,yeast,  
flavours,  essences , food  colorants and  
sweeteners ; various  fillings,  dried  fruits  ,nuts  and  preserved  fruits ; 
shopfroont  exhibits  such  as  fresh  cream 
,  chocolate, candy , candles and  models ; moon cakes, cakes  package  and  packaging 
 supplement  materials , etc.
IX. Booth Size and Rent 
Standard booth (9 square meters) with 3 sides of partition boards, carpet, one table 
(counter), two chairs, two radiating 
lamps, one jack (220V/5A), banner plate.
Domestic companies (9 square meters):RMB 8000 yuan (3m*3m) (AREAA)
                                RMB 6800 yuan (3m*3m) (AREAB)
Foreign companies: (9 square meters): USD 1,800 (3m*3m)
Indoor raw space (minimum 36m2)
Domestic companies: RMB800 yuan/ m2 (AREAA)
        RMB700 yuan/ m2 (AREAB)
Foreign companies: USD 180/ m2
Note: each corner booth is subject to 10% additional charge for special decoration and 
booth engineering management. The 
exhibitors should pay the electricity for self-used electric appliances and exhibit 
demonstration
V.      Exposition Procedure
   �� Fill in the exposition application form and affix an official seal, then fax or 
send it to the organizer. 
�� Remit half or all charges payable to the organizer within one week after sending 
the application form. Please fax the 
remittance draft to the organizer. The payment left should be paid before March 20, 
2005. 
�� Place allocation principle: apply early, pay early, arrange early. Charges for 
place facing two directions are 10 percent 
higher. 
�� The organizers will send the Exposition Guide to those who have paid for place 
before March 20, 2005 (to explain in 
detail the exposition procedure and precautions, including visa, agenda, exhibits 
transportation, accommodation and 
equipment renting, etc.). 
VI. Advertising and Charging Standards:
1.Ad on invitation card: (10000 pcs.): RMB 3000/1000 pcs., RMB 25000 for exclusive ad.
2.Ad on admission ticket: (300000 pcs.): RMB 3000/10000 pcs., 
RMB 50000 for exclusive ad.
3.Ad on Material bag: (5000 pcs): RMB 4000/1000 pcs., 
RMB 15000 for exclusive ad.
4.Ad in exhibition journal: RMB 18000 for front cover in color; RMB 12000 for back 
cover in color; RMB 8000 for inside front 
cover in color and for inside back cover in color; RMB 5000 for title page in color; 
RMB 5000 for  page in color; RMB 3000 
for page in black and white; RMB 1000 for page in text; RMB 500 for half page in text. 
Journal size: 21cm x 28.5cm for whole 
page.
(For companies who intend to make ads in other medias or at exhibition sites, please 
contact the organizing committee 
directly.)

VII. For inquiring details of the exhibition please contact:
Beijing Jing Mao Exhibition Service Co., Ltd.
Beijing International Economic and Technology Corp. of Beijing Council for the 
Promotion of International Trade
Add: B 305-307 ��Xintiandi Building A1 South Xibahe Rd., Beijing  100028
Tel.: 86-10-64462968  
Fax: 86 -10-64462978    
Contact: Mr.Ma jun  13811658695
http://www.jingmaofood.com/hongkao/expo 
E-mail:[EMAIL PROTECTED]

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