Another Google service which lives up to it's name of simplicity, infact the
goog.gl page is so simple, you cant use it at all! The new Goo.gl service is
-- for now at least -- restricted only to those who use it with the Google
toolbar and for those who use FeedBurner.

Google claims that its service is faster, more stable, and more secure.
Google will be able to look ahead during searched to verify that the target
link isn't that of a malware site before redirecting.

It seems every service is launching its own service for shortening URLs
these days, even Facebook has started using a new fb.me service especially
for its mobile site. You can easily reach any facebook page or profile by
appending it in front of fb.me, for example, our Facebook page is at
http://www.facebook.com/thinkdigit, will be accessible as
http://fb.me/thinkdigit as well.

In response to this proliferation of URL shorteners, bit.ly the current
leading service and favourite with Twitter, has announced a Pro
featurewhich will allow people to use custom domain names with the
bit.ly service, allowing for possibilities such as nyti.ms for the New York
Times website, powered by bit.ly and with full statistics and analytics.

It seems the simple task of replacing a longer URL with a shorter one has
now become a point of competition!

source:
http://www.thinkdigit.com/Internet/Googles-new-URL-shortener-googl-bitly-goes_3829.html
            http://goo.gl/


-- 
Alok Singh Mahor
CSE, IIT Delhi
www.alokmahor.tk

Join the next generation of computing, Open Source, and Linux/GNU!
-- 
l...@iitd - http://tinyurl.com/ycueutm

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