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http://www.ojr.org/ojr/stories/050315glaser/

Indian media blog shuts down after legal threats from Times of India The
Mediaah Weblog is shuttered after the Times of India threatens libel 
lawsuits, causing an uproar and petition in the Indian blogosphere. Can
media  criticism gain a foothold in the subcontinent?
By Mark Glaser
Posted: 2005-03-15
Photo
Pradyuman Maheshwari

In India, a flourishing business for print media doesn't translate to 
flourishing media criticism. As of March 2003, the Registrar of Newspapers
for  India reported there were 55,780 newspapers in the subcontinent, with
3,820 new  newspapers registered in the previous year and 23 percent
growth in overall  circulation. And the Times of India, owned by the
Bennett, Coleman & Co. Ltd.,  is the king of English-language newspapers
with a circulation north of 2  million and readership of over 7.4 million
people, according to Wikipedia.

But along with that success has come a dumbing down of the news as large 
mega-media corporations have gained control of newspapers -- and have even
 invested in each other's stock. So when one of the few noted media
critics,  Pradyuman Maheshwari, criticized the Times of India on his
Mediaah Weblog  recently, the Times looked to squash him with a seven-page
legal threat for  libel. The threat worked, and Maheshwari decided to
close his site, as he has a  day job running the daily Maharashtra Herald
in Pune and didn't have the  resources to fight back.

Maheshwari, 39, started the blog in July 2003, as a no-holds-barred look
at the  Indian media business, complete with cheeky commentary and gossip
and rumors.  His original idea was to create a Poynter-like institute in
India that would  provide training for mid-career journalists. While the
blog became popular in  the media business, with a readership around
8,000, his own business  aspirations for it flamed out. He took a job
heading up the Herald in early  2003 and shut the blog down to concentrate
on his job.

"The site didn't work for me financially," Maheshwari told me. "I thought
I  would be able to monetize it, but couldn't, maybe because it was ahead
of its  time, or maybe I was being too idealistic. I wasn't willing to
accept money and  advertising from media companies because I thought that
would influence me."

After a year of downtime, Maheshwari started the blog up again in January
2004  and received his first legal threat from the Times of India after a
posting  about the newspaper making a deal with Reuters related to TV.
Even though  another newspaper picked up the same story, Maheshwari was
unwilling to fight  and took down the posting and apologized. But even the
apology upset the Times,  and they told him to take it down so there
wasn't a backlash against the paper.

Then on March 7, he received a much longer legal notice, asking him to
remove  19 blog posts related to the Times, or the company would take
legal action.  Maheshwari says much of what upset the Times was his
criticism of its MediaNet  initiative where businesses can actually buy
photos and profile stories in the  Times' editorial section -- what it
calls "edvertorials."

Almost all my calls and e-mails to the Times of India were ignored. I
talked to  its executive director, Ravi Dhariwal, who said he had "very
little knowledge"  of the legal letter against Mediaah, though he had
heard of the Weblog and had  read it.

"I don't think it's a piece of journalistic caliber," Dhariwal said. "But
I'm  not here to express my point of view. You wanted to know some facts
about the  legal notice, and I'm not one to know."

The legal notice came from a Delhi lawyer named K.K. Manan, who would only
 confirm to me that he had sent the legal papers. "I'm not going to talk
to you  people on the telephone," was all he would say before hanging up
on the  transatlantic call. The legal notice makes very clear threats
against  Maheshwari.

"You are constantly engaged in criminal conspiracy against my Client, its 
employees, and business which has resulted in grave harm and loss of
reputation  to my client and its employees," reads the legal notice in
part, under Manan's  name. "It is clear that published material is
injurious to the reputation of my  client, which is done intentionally
with ulterior motives or done in criminal  conspiracy with someone as a
proxy war. My Client reserves its right to take  any criminal or civil
legal action as it may be advised ..."

Indian blogosphere springs to action

While Maheshwari has been reluctant to take on the Times in court, the
Indian  blogosphere hasn't been quite so shy. One anonymous blogger
quickly set up  Mediaha, a blog that contains the 19 blog posts in
question (which Maheshwari  had taken down), as well as the seven-page
legal notice from the Times.

One blogger, Sruthijith K K, a student who works at a public policy think
tank  in Delhi, launched a blog to follow the Mediaah/Times battle, while
starting an  online petition that quickly garnered 200-plus signatures.
And another blogger,  who goes by the online name Quetzal, ran a protest
post on his blog, which is  ironically hosted by the Times itself on its
blog-hosting service O3.

"The success of [The Times'] case depends wholly on the hope that
Maheshwari  will not fight back against a gargantuan media conglomerate,"
said Rohit Gupta,  a freelance writer and engineer in Mumbai. "That's
where the Times of India  reveals its ignorance of changing times and the
nature of the blogosphere.  Maheshwari does not need to fight this himself
-- this concerns the freedom of  all bloggers from Indian origin, so we
will fight the battle for him."

Gupta has experience rallying the blogosphere during the tsunami disaster,
by  helping set up the South-east Asia Earthquake and Tsunami Blog. He has
hopes  that the Indian blogosphere can rattle the cages for change in the
media  business there.

"Maybe it's premature, but if this goes where I think it's going, it
should go  down in history as 'The Great Indian Blog Mutiny,'" Gupta told
me via e-mail.  "The Times of India has simply shown how far they've come
from being a  respectable newspaper to being a common school bully. If
bloggers can  collaborate to provide humanitarian assistance for the
greatest natural  disaster the living world has seen, they can certainly
tackle the Times of  India, a man-made ethical disaster."

While the Indian blogosphere has had global success helping cover the
tsunami,  it doesn't have the domestic media clout of the bloggers in the
U.S.

"In the U.S., bloggers are a powerful community, and you wouldn't want to
take  them on," Maheshwari said. "Here, the bloggers are a very small
community, and  people like the Times of India will take them on. It will
take some time. We  don't have an association to back us up."

Peter Griffin, a freelance writer in Mumbai, contributes to a prominent
group  media blog, Chiens Sans Frontieres (C*S*F), which has kept the
Times' feet to  the fire over the Mediaah shutdown. Griffin told me that
the Indian media has  been slow to grasp the blogosphere and its potential
to disrupt business as  usual there.

"I think it's pretty sad that an organization like the Times, one whose
purpose  is to provide information and opinion, should seek to suppress
opinions it  doesn't like," Griffin said via e-mail. "If they think that
the blogosphere  will let something like this go by without raising a
stink, then they're  seriously underestimating the power of the
collective. On the other hand, if  they think a blog with a small
subscriber base can seriously threaten an  organization that is the size
of the Times and its group, then it's almost  comical. They look pretty
much like an elephant running away from a mouse."

[Read my entire e-mail interview with Griffin on his blog here.]

The sad state of media criticism

While Indians are generally a gregarious people who read the news
voraciously  and have plenty of opinions, the idea of a media critic --
especially of the  print media -- hasn't caught on. Maheshwari figures
there are only a handful of  print media critics in the entire country,
despite the tens of thousands of  newspapers.

"While there are many seasoned journalists in India, there aren't many
people  who have chosen to critique media," he told me. "Being a media
critic requires  you to take on other media entities, which may find a
person out of favor of a  potential employer or friend. Publications
possibly think that it's not good to  write a negative story about a rival
... that it wouldn't be considered in good  taste."

Maheshwari says he has worked in the media for 19 years, with more than 10
as a  media critic. He points to Sevanti Ninan, who runs non-profit site
The Hoot  under the auspices of the Media Foundation, as one of the other
top media  critics. Ninan has had trouble keeping the site funded and
recently ran another  appeal for donations. She told me Indian media
houses are not keen on  criticism.

"The print media here has a very thin skin," she said via e-mail.
"Newspaper  proprietors are wary of letting their staff write about other
newspapers, in  case the scrutiny is turned on them too. I write a regular
newspaper column on  all media including print, but a regular media column
on the print media is  pretty much non-existent. Every paper however
carries critiques on television.  ... I started The Hoot four years ago
primarily because newspapers and TV were  so reluctant to carry media
criticism."

In a recent report on the Mediaah brouhaha on The Hoot, Ninan said that 
Maheshwari's writing was "gossipy and irreverent" but that defamation
could be  alleged because he was targeting the Times "almost every single
day." The  problem for Mediaah, according to Ninan, is that this is not a
national issue  such as the RatherGate phenomenon that dealt with CBS and
questionable  documents related to President Bush's guard service.

"If a blog is raising an issue of national importance and providing
evidence to  go with it, the mainstream media will pick it up," Ninan
wrote. "But if it is a  matter primarily concerning a media house with no
larger implications, in India  the media will not take on other media, no
matter what. That has been  Maheshwari's misfortune."

The writer/engineer Gupta also had the misfortune of doing media criticism
of  his own newspaper.

"Most of the major Indian media companies are bedfellows of each other,"
Gupta  said. "I was fired for voicing my opinion of Mid-Day, while being a
columnist  for Mid-Day. Who will want to follow my example? Blogs are our
only outlet.  This is why C*S*F was created, to protect freedom of
expression."

Many people believe the blogosphere nullified the old saying from A.J. 
Liebling, "Freedom of the press belongs to the man who owns one." However,
 Ninan sees a new cost for that freedom.

"The thing about free speech though, is that it does not come for free,"
she  wrote. "Its price, at the very least, is a lawyer's fees. Pradyuman
Maheshwari  was offering no-holds-barred commentary on the media. If you
are
no-holds-barred, it stands to reason, does it not, that the guy you are 
targeting will also be no-holds-barred? You have to be prepared for that
and  cover your flanks."

End game or a new beginning?

If Maheshwari had a fault in his writing, it's that he was trying to
please  both his audience with saucy writing and the offended media houses
with  apologies and backpedaling. At one point, he started using asterisks
in his  writing to try to hide what he was talking about, in a weak
attempt to prevent  litigation. The legal papers from the Times even make
reference to this style,  saying "you are in the habit of doing malicious
campaign against various media  houses and when they object you
immediately apologize to soften their anger."

Indeed, Maheshwari wavered on whether to shut the site and went through
each of  his options in minute detail on his blog. Plus, he simultaneously
told me that  he wasn't shutting the site out of concern for his day job
as editor, but then  said he didn't want me to mention his employer in my
article.

One thing is certain, though. Maheshwari will not be away from blogs for
long.  He plans to make a comeback, with the hope that he'll have the
backing of an  organization. The blogger had applied to the Media Bloggers
Association (MBA)  just before his legal entanglement and will become a
full member as of today.  Robert Cox, co-founder of the MBA, told me he
wasn't familiar with Indian law  but will provide what support he can to
Mediaah.

"The MBA has agreed to assist Mediaah in so far as that is possible from
New  York to Bombay," Cox said via e-mail. "The Times of India v. Mediaah
matter  reflects a pattern we have seen here in the United States where
media companies  appear to be first in line to use bully-boy tactics
disguised as legal concerns  to threaten and intimidate bloggers. [It
mirrors] my own experience with New  York Times attempting to shut down
The National Debate blog over a parody last  year and more recently a case
where an MBA member, Michael Bates, has been  threatened by his local
paper, The Tulsa World, for the 'crimes' of linking to  pages on their
public site and quoting World articles in his blog posts."

Following legal advice, Maheshwari likes his odds better as part of an 
organization or group instead of having to face the Times of India alone.

"What I plan to do is set up a Web site now in the name of an organization
 instead of just my name," Maheshwari said. "The [legal] protection is
slightly  better for an organization than for an individual. But what I
definitely did  not want to do was delete those 19 posts or apologize for
that. A lot of people  told me in the past that I should not apologize,
and I don't see why I should  apologize for something that I see as honest
criticism and constructive  criticism."

As for restarting Mediaah, he said that would only happen if the Times
withdrew  its legal threats.

"I was extremely upset and distressed about what happened," Maheshwari
said.  "Because this is just a labor of love, it is a lot more
distressing. It's good  to see so many people are championing the cause,
but I also don't want to be  associated with that because I don't want to
be seen as instigating against the  Times of India. I just want to be seen
as an honest critic of the media, having  spent my whole working life in
this business. I just try to get on with my  life."

* * * * *

In Their Own Words
A sampling of thoughts on the Mediaah shutdown

On being fair to the Times:

"I appreciate that criticism should have its limits. But in my case, being
a  journalist and being an editor, there are people that will testify that
I was  fair in my criticism, and I was willing to put my name on it. I had
the most to  lose. I have a full day job. It's not like I have a
university funding me, so I  have the most at stake. The objective was
very noble, and the blog was getting  very popular, so they were trying to
silence me." -- Pradyuman Maheshwari,  Mediaah blog proprietor, interview
with OJR


The Times as Saddam:

"The Times of India has something of a Saddam Hussein hold on the Indian
media  here. I wouldn't say they're Saddam Hussein, but they are quite
feared, and  nobody wants to take them on. I always focused on issues and
didn't want  Mediaah to become a scandal sheet, and because I work at a
newspaper, I know  that if a newspaper makes a big mistake, I know what it
is. I'm just taking  issues, larger policy issues, but it's not
nitpicking." -- Pradyuman  Maheshwari, interview with OJR


On the democratization of media:

"I respect the Times of India for the fact that they have always adapted
to new  technologies, new ideas and attitudes. I hope they see and accept
today's  reality that media has been democratized. Today everybody has a
way to let  others know their opinion and make it count at very low costs.
... Also they  would withdraw it if they realized that there is nothing
they can do about  someone who publishes on a free platform anonymously.
Such actions will only  motivate such people further." -- Sruthijith K K,
student and blogger who set  up petition in support of Mediaah


On Mediaah's possible agendas:

"Now that the last prayers are being said for Mediaah.com, we have a word
of  advice for aspiring media commentators. Do not think that all is fair
in media  wars. Do not put out unsubstantiated stories. Do not be driven
by agendas and  prejudices. Do not target any one particular
company/group/person. Rumours and  masala are good to hear and pass
around, but not good enough to put in the  public domain. Apologizing for
something which was genuinely wrong is correct  and gentlemanly.
Retracting that apology citing popular support is not. ...  Above all,
stand by truth, not just your own story." -- Dances with Shadows, 
anonymous online journalist who criticized Maheshwari


On the double standard at the Times:

"While I think Pradyuman's conclusions on some of [the blog posts] are a
tad  harsh, and I also have issues with his tone of voice, he certainly is
well  within his rights as a critic to come to those conclusions, and his
tone of  voice is his privilege to choose. Let me put it this way. If an
actor or  director thought the Times of India's movie critic was being
unduly harsh,  would s/he sue the Times? If the Times' literary critic
savaged Salman  Rushdie's next book, would Mr. Rushdie have a case for
slander against the  Times? Would a court look at such lawsuits
seriously?" -- Peter Griffin,  freelance writer and blogger in Mumbai


On the lack of media criticism in India:

"In Pakistan, which is a dictatorship, you can't criticize the government
but  you can criticize the media. In India, which is a flourishing
democratic  economy, you can criticise the government - but not the media.
As a result of  prosperity, the guardians of our freedom of expression
have become cheap  entertainment portals and spin doctors." -- Rohit
Gupta, freelance writer and  engineer in Mumbai


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