Source:
http://wikimediafoundation.org/wiki/Press_releases/Aircel_partners_with_Wikimedia_Foundation
Aircel partners with Wikimedia Foundation to offer free mobile
Wikipedia access through Wikipedia Zero
Aircel subscribers to be the first in India to have free access to
Wikipedia on their mobile phones
SAN FRANCISCO and NEW DELHI -- July 25, 2013: Aircel and the Wikimedia
Foundation today announced a partnership to offer Wikipedia on mobile
phones without any data charges to Aircel customers. The alliance is
aimed at making knowledge available on Wikipedia accessible to all
Aircel customers in both rural and urban areas for free. This is the
first service of its kind to formally launch in India.
This partnership is part of the Wikimedia Foundation's Wikipedia Zero
program, which focuses on reaching the billions of people around the
world whose primary opportunity to access the internet is via a mobile
device. The partnership will help provide Wikipedia to 60 million new
users in the region.
Anupam Vasudev, Chief Marketing Officer for Aircel, said, “Through our
alliance with the Wikimedia Foundation, Aircel is not only making
internet services reach a wider audience, but also helping to
encourage and enrich the lives of our customers by offering access to
knowledge and information free of cost. We are excited about this
partnership and hope this initiative will benefit all our customers
from various age groups.”
“We hail Aircel’s commitment to enhancing and expanding access to free
knowledge for their mobile customers. With the partnership, we extend
our program to India where we potentially reach millions of people for
the first time.” said Kul Takanao Wadhwa, Head of Mobile with the
Wikimedia Foundation. “Aircel is one of the operators across the globe
that has contributed towards expanding free access to Wikipedia Zero
to 470 mn mobile users.”
Aircel customers will be able to access versions of Wikipedia in
English, Hindi, Tamil, and 17 other Indic languages.
Aircel is a young, data led telecom player and has been continuously
innovating products and services to offer convenience to its young
customers. The company has recently introduced various noteworthy data
products like Pocket Internet Smart and the recent Pocket Internet 24,
which offers internet at less than 1 rupee a day. Therefore, Aircel
aims to empower and inspire the youth by enhancing their data
experience.
Questions and answers about this partnership can be found at:
http://wikimediafoundation.org/wiki/Mobile_partnerships#Aircel
--
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