--- LinuxLingam <[EMAIL PROTECTED]> wrote:
> On Mon, 2003-12-01 at 23:55, Raj Mathur wrote:
>
> >
> > LL> ummmmmm,... was just gonna tell you guys
> it is a great
> > LL> illustration, but not a logo. these are
> two different
> > LL> things. a logo is *not* an illustration.
> there are some strict
> > LL> rules that must be adhered to, before you
> get a true logo.
> >
> > Which are...?
>
> sigh! was trying to avoid this.
>
> anyways, here are the rules for designing a logo.
> [published under FDL by linuxlingam. aish karo!]
> have formulated these rules over the years working
> in graphic design,
> and for students and graphic design workshop
> participants.
>
>
> 1) logo has to be a shape. a strict line-art. {not
> an illustration,
> photo, painting, etc}.
> [google the word 'glyph' to get a synonym for shape]
>
> 2) it must have a squarish proportion. [read on
> why..]
The final stuff will be squarish, i know atleast this
much graphics.
>
> 3) it must be scalable: from a tie-pin and a cuff
> link all the way to
> the side of a building. [so if it is widely
> rectangular it will give you
> scalability problems when trying to reduce it to fit
> on a tie-pin or
> something]
We already told that final version will be in vector
format so it will be scalable
>
> 4) it must be easily reproducible on a range of
> media [fax, photocopy,
> weave, newsprint, bubblejet, web(in websafe colors),
> cmyk print, emboss,
> extrude, wood-cut, knit, even landscape (like the
> famous maurya logo),
> die-cut, screen-print, video graphics,
> web-animation, etc.
Well it wold be.
>
> [you want to diffuse the logo in the real world out
> there, not hang it
> in a museum somewhere]
Of course not
>
> 5) colors: it must be created in the following
> minimum versions
> concurrently:
> i) black-and-white
> ii) grayscale
> iii) spot-colors (ideally 2 or 3)
> iv) cmyk process offset
> v) rgb (which obviously means avoid gold and other
> stuff)
> vi) web-safe index
> note: options i) and ii) automatically allow it to
> be reproduced in
> various tints and tones. (such as a nike logo in
> red, blue, white, etc.
The final result will adhere to 3 colors that to in
RGB
>
> 6) it must also be reproducible in inverse or
> reverse colors.
> that is, both black and white, and white on black,
> and so on.
>
> 7) it must have a mnemonic factor. this means
> something about it that
> aids recall. for example, the apple logo is
> half-bitten. (aside: the
> apple ass is also half-bitten, but that's called M$,
> not mnemonic! :-)
> ) for instance, the ibm logo has stripes on it.
> that's a mnemonic
> factor.
All three of them have a mnemonic factors as
following:-
i) NmaskarTux :- represent Indian way of welcome,
more of Indian Tux, like micky mouse saying Hi!
ii)MaharajaTux:- Represents Indian royality and
maganamity, more over we all at Linux Delhi are
Maharajas.
iii) Tux Earth :- represents the capability of Linux
i.e it has the ability to move the earth, similar to
Hercules Lifting the earth as in old myth.
>
> 8) its use with an accompanying logotype (letters
> that spell out the
> brand or the idea that it stands for, must be
> clearly defined and
> consistently followed: the logotype on the left, on
> the right, etc etc,
> and is a clever placement.
Well i refrained from using any slogans as it would
have made voting difficult, someone might have liked
the logo and not the slogan. my idea was as following.
i)NamaskarTux:- Welcome to Linux World
ii)MaharajaTux:- the Maharaja Of OSes
ii)TuxEarth ;_ Have you got the linux Power??
>
> 9) the logotype must be such that the logo+logotype
> composition and
> visual placements allow for the logotype to be
> switched in any language
> of the world. don't be obsessed with the english
> language and alphabet.
> the world's third largest language is tamil. chinese
> is number one. i
> forget number two. raj may mistakenly believe it to
> be perl. :-)
This will be possible in the fianl product. As for
second language i belive its JAVA.
>
> finally, the LinuxLingam recommendation:
> *never* design a logo out of shapes of the
> alphabets. you are
> automatically locking out people who do not use that
> alphabet. the logo
> must always be a visual shape. besides, playing with
> alphabet shapes is
> so cliche, so tired, and so creatively mundane,
> unchallenging, and may i
> say, pathetic. however, the logotype must be really
> advanced
> understanding of typography.
>
>
> hope this helps.
>
> the current linux delhi 'logo' fails all the above 9
> points. hence it is
> not a logo, it is an illustration.
Most of the so called logos are illustrtions and are
more popular than any of the so called logos adhering
to these 9 points. moreover we are not manufacturing
any product at very large scale, so we can take
liberty fo diverting from these 9 points. These 9
points are more useful to Corporates who have World
Domination in their agenda, but with linux domination
has already occured. morover our logo or mascots in
your terms are representation of our feelings towards
Linux.
>(try scaling the
> maharaja or other
> image to a tie-pin size, and all the details in the
> turban etc
> disappear).
Nope they would as turban has no special details, any
case if maharaja is selected i will take out the Kalgi
(don't know the english word) out so turban will be
visible with all tha details at last details of turban
are nothing but few diagonal lines.
>
> in fact, by strict design terms, the TuX penguin is
> *not* and can never
> be a logo. it is in truth, just a mascot. like
> ronald is a mascot of
> mcdonalds, and the paint boy of asian paints, etc
> etc. however, a
> creative person can create a logo based on shape or
> aspect of a shape of
> the penguin, that resonates the mascot. linus
> trovalds chose the penguin
> as a mascot. period. who ever said that's a logo. it
> isn't.
>
> and if you must know, even the gnu head of gnu.org
> is an illustration (a
> pencil illustration) and therefore not a logo.
>
Then there is no logo in any open source product.
Dear this is FLOSS which has changed several rules and
trules regarding logos wil also change. The 9points
mentioned above were useful in the industrialisation
era when mass reproduction was the way to sucess, so
logos were designed in such a way that it will be easy
to reproduce in the print. But this is information
age, reproduction of 3 color logo will take
approximately same time as 4 color one and wht more,
you may not require to scale maharaja to a tie pin. We
wnat t-shirsts which will speak out loudly for Linux.
So magnamity of logo has to be kept in mind.
Imagine a t-shirt with a big check sign on it, will
you buy such a nike t-shirt. But a big(or small) logo(
any of the three) would appear nice on t-shirt. So,
please open your mind and don't stick to text book/
rules.
>
> okay, so what am i doing about this.
>
> am working with a bunch of graphic design students
> at the moment. will
> suggest to them if they can think of a logo. they
> will do it in sodipodi
> as an svg. but it is their initiative if they wish
> to take it up.
Surely, we will appreciate that, and i am looking
forward to it.
>
> in the meantime, go ahead and print teeshirts with
> the linux delhi
> mascot illustration. they will look great.
>
> the logo will come one day, somewhere, somehow.
>
I can design a logo adhering to these 9 points. But
dear when i started to design the logos i remmebered
one interview of Linus in which he was asked, how
should one start coding for Linux. His answer was " Go
to GNU website and download the coding guidlines,
print them and burn them".
So the first thing i did was tried to avoid sticking
on such rules.
with regards
vivek
=====
When DESTINY has closed all the DOORS;
Jump out of the WINDOW
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