Hi James,
Look up my homepage too if you want.... my half completed MBA
dissertation is there.... www2.sepakat.com.my/hon/honour.htm .........
hon
James Morris-Lee wrote:
> >Hello
> >
> >My name is Luk Mylemans, second year marketing student in Antwerp
> >(Belgium) and I was looking for general information concerning marketing
> >on the internet. It was my purpose to find information for my paper.
> >Since I visited your site I'm very interested in sharing opinions and
> >information with other students. I'm waiting to here more from you!!!
> >
> >kind regards
> >Luk Mylemans
> >
> >
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>
> Hello Luk --
>
> My name is Jim Morris-Lee and I'm president of The Morris-Lee Group
> (Rosemont, NJ, USA) an integrated marketing and advertising firm. I am also
> a member of the North American Editorial Board for The Journal of Database
> Marketing, published in London, England.
>
> As to your request for information: There is so much data out there now on
> the subject, it would be helpful if you could narrow down your search. If
> you could tell me which areas, specifically, you might be interested in
> I'll be glad to pass along any resources that I think are worthwhile.
>
> As a general point of departure, our sister company, The Morris-Lee
> Publishing Group, recently released the book "Database Marketing: The New
> Profit Frontier," by Ed Burnett (who many consider to be the father of the
> list-management and database construction industry here in the U.S). The
> book contains a useful compendium of Direct Marketing and Internet terms,
> which might be worth your review if you're just getting started with your
> research.
>
> You can order a copy through our web site @ www.mlpublishing.com
>
> Best of luck with your academic work. Let me know where I can help. Having
> taught marketing at two colleges here in the States, I'm always glad to
> communicate with students.
>
> -- Jim Morris-Lee
>
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