From: Johan A Larsson <[EMAIL PROTECTED]>

Dear Pontus,

I suggest that you'll get in contact with Dennis Gisseldahl and Daniel
Roos of Uppsala University, who have recently finished an interesting
Master's thesis on the valuation of a current web venture for a large
industrial company. (Their addresses are included above.) They will also
be able to tell you some about traditional models of IT project
valuation.

Feel free also to tell me (or the list) more about your own findings.
I'd be interested to hear.

Best Regards,

        / J


Pontus Riska wrote:
>=20
> To whom it may concern:
>=20
> I am a fourth year student at the Gothemburg School of Economics and
> like most of you I am currently writing my paper about marketing on the
> Internet.
>=20
> Now, my question is if someone has got any information, or suggestions
> where to find some, about Return on Investments. As I understand there
> haven=B4t been too many studies conducted concerning this issue. I
> would be grateful for any suggestions what so ever.
>=20
> Thank you for your attention,
>=20
> Pontus
>=20
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=09Johan A Larsson, M.Sc.
_________________________________________________________________
=09Framtidsfabriken AB
=09Drottninggatan 33, SE-111 51 Stockholm, Sweden
=09+46 (0)8-5061 21 11
=09+46 (0)709-41 21 11

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