From: "Luca Meyer" <[EMAIL PROTECTED]> I am reading an interesting article on the impact of Internet on choice research and marketing. The authors maintain that Internet creates new market segments as for instance are the participants to a discussion group on the Internet around a specific brand. The article is written by Winer, R.S. and at. (1997) "Choice in Computer-Mediated Environments", Marketing Letters 8:3 pp. 287-296. Luca Luca Meyer [EMAIL PROTECTED] http://lucameyer.com/ ______________________________________________________ Get Your Private, Free Email at http://www.hotmail.com ----------------------------------------------------------------- IMAFDI-E: Internet Marketingtips fuer Diplomanden subscribe IMAFDI-E: mailto:[EMAIL PROTECTED] TEXT: subscribe imafdi-e unsubscribe IMAFDI-E: mailto:[EMAIL PROTECTED] TEXT: unsubscribe imafdi-e ---------------------------------------------------------
