Readers of this list may be interested in the following:
Subject: CALL FOR PAPERS - JBR: Marketing on the Web
The Journal of Business Research invites authors to submit papers on
"Marketing on the Web - Behavioral, Strategy & Practices, and Public
Policy" for publication in a special issue. Authors are encouraged to
submit conceptual, theoretical, applied, empirical, and/or review
papers that pertain to marketing on the Web related issues.
Interdisciplinary research is strongly encouraged. Special issue
topics include, but are not limited to:
* Impact of Web on Marketing Strategy: -- providing superior value,
product offerings, pricing strategies, retailing, distribution,
marketing research, customer satisfaction program, small business
versus large businesses, global marketing issues, brand equity, and so
on...
* Consumer's buying experience on the web (decision process, purchase
experience)
* Diffusion related research - Diffusion of Internet among consumers
- in the U.S. and other countries
* Consumer's perception of web-sites - what makes a web site
attractive? Why do some web-sites get repeat visitors?
* Matching of product and web: Why some products do well on the web?
Why some don't?
* Legal and ethical issues surrounding security, and privacy
* Public Policy Issues around web marketing - regulatory issues
Abe Biswas (LSU) and R. Krishnan (Professor of Marketing, Cal Poly,
Currently Visiting Professor of Marketing, University of Miami) will
serve as Co-editors of the Special Issue. Papers will be reviewed in
accordance with Journal of Business Research guidelines. Practitioners
are encouraged to submit their company's experience. Reviews of books
in the relevant areas would be welcome in the Book Reviews section.
Interested authors may contact the special issue editors directly.
Five (5) copies of their manuscript should be submitted by December 1,
1999 to:
Abe Biswas OR R. Krishnan
Department of Marketing Department of Marketing
E.J. Ourso College of Business Admin School of Business
Louisiana State University Jenkins Building, 5th Floor
Baton Rouge, LA 70803 University of Miami
Coral Gables, FL 33124
225-388-8818 (phone) 305-284-1379 (phone),
225-388-8616 (fax) 305-284-5326 (fax)
[EMAIL PROTECTED] [EMAIL PROTECTED]
--
-----Original Message-----
From: [EMAIL PROTECTED]
[mailto:[EMAIL PROTECTED]] On Behalf Of Matthias Homann
Sent: Friday, February 26, 1999 1:51 PM
To: [EMAIL PROTECTED]
Subject: Re: [IMAFDI-E] Internet Marketing Definition
From: [EMAIL PROTECTED]
Check out the resources at www.the-illuminati.com. This is my site and has
some very innteresting material as well as a forum that can address this and
other questions. Visit.
Taylor Trump
The Trump Internet Group
www.the-illuminati.com
[EMAIL PROTECTED]
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