Hello,
My thesis / dissertation is about color influences on attitudes, mood
and shopping behavior (emphasis on the neuropsychological side).
Does anyone know about recent papers on the subject ? Especially
confirmation studies on the primary role of saturation vs hue (Valdez &
Mehrabian, 1994).
Any hint would be appreciated.
Anticipated thanks,
Bernard Roullet
IGR - CREREG
Rennes - France
-----------------------------------------------------------------
IMAFDI-E: Internet Marketing infos for students
subscribe IMAFDI-E:
mailto:[EMAIL PROTECTED] TEXT: subscribe imafdi-e
unsubscribe IMAFDI-E:
http://www.imafdi.de/imafdie.htm#Unsubscribe
FAQ: http://www.imafdi.de/imafdi_thanks.htm
---------------------------------------------------------
