<[EMAIL PROTECTED]> <[EMAIL PROTECTED]> Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit content-length: 839 Sender: [EMAIL PROTECTED] Precedence: bulk Reply-To: [EMAIL PROTECTED] Hello everyone ! I am a doctoral student in Rennes, France. My Ph. D. dissertation / thesis (consumer behavior) will tackle the role and influence of "atmospherics" (Kotler's term) on attitudes, mood and behavior. I especially deal with the colors. Being a strong supporter of cognitive science (neuroscience mostly), I would like to discuss the ways to attain to a "neuropsychology of consumer" in marketing. My point is that progress in psychology (particularly applied to consumer behavior) must take major neuroscience breakthroughs into account. The "Mind of the Market" Lab in Harvard is a big step toward that direction. Anybody working in that field ? Exchanges sought and appreciated. Bernard Roullet Institut de Gestion de Rennes (IGR) CREREG - (CNRS UMR C6585) Universite de Rennes 1 11 Rue Jean Mace 35000 RENNES - FRANCE ----------------------------------------------------------------- IMAFDI-E: Internet Marketing infos for students subscribe IMAFDI-E: mailto:[EMAIL PROTECTED] TEXT: subscribe imafdi-e unsubscribe IMAFDI-E: http://www.imafdi.de/imafdie.htm#Unsubscribe FAQ: http://www.imafdi.de/imafdi_thanks.htm ---------------------------------------------------------
