Hey all, Revisiting this topic ... one of our clients wants to be able to send emails out to people who have not explicitly opted in to receive their mailings. Most mass emailing companies I'm aware of require opt-in and in particular don't allow emails to be sent to a list of purchased email addresses. I can understand why -- who needs more spam? I guess my question is ... how does a company legitimately get their name and product out there without turning into a spammer? Is anyone aware of mass emailing companies or even a direct marketing company that uses legitimate means to do this, or what those legitimate means are?
Maybe semi-OT for this list ... Adam ----- Original Message ----- From: Adam Greene To: Imail_Forum@list.ipswitch.com Sent: Thursday, December 11, 2008 9:04 AM Subject: Re: [IMail Forum] Clients want to send mass emails Steve, We've been steering customers toward Emma (www.myemma.com). Customers still look to us for their IT consulting needs, and get their basic (and advanced IMAP & collaboration) email services from us. We have not found that steering customers in this direction weakens our relationship with the customer, but rather strengthens it as they get a good mass email solution and don't have the constant headache / stress of our not being able to service their mass email needs smoothly. In many cases, we also manage their mass mailings for them, for a fee (another source of income). Thanks, Adam ----- Original Message ----- From: Steve Guluk To: Imail_Forum@list.ipswitch.com Sent: Wednesday, December 10, 2008 11:45 AM Subject: [IMail Forum] Clients want to send mass emails Hello, As the economy prompts companies to do all they can to market their products, email blasts are an attractive inexpensive means to get marketing in front of many people. Problem is, Blacklists from users that fail to subscribe to whatever necessary standards are deemed essential to be a legitimate email. And that one client can hurt the other clients on the mail server that have nothing to do with the offending clients mass mailing. What do other server owners do? Tell the client no-way and risk having them go elsewhere? I usually try to get them to go to Constant Contact but some still push hard to use the email account they have with me. I have a limitation of 50 recipients per email but what other resources are available to us to help handle this condition in the best manner? What standards and policies do you do at your business? Regards, Steve Guluk SGDesign (949) 661-9333