we run it each time they change their list. The hope is
that the list gets manageable and the client handles the
bounces. With a list that large I would say they'll never do that.
Bill
Marc Funaro wrote:
this looks pretty cool, thank
you. So do you do it once a week, once a month....? Since the one
client sends out to 29k once a week, we were thinking of having the app
check the database once a week too, but I wonder if that's overkill...
what do you do?
M
we use BulkVerifier 1.2 which is $60, I think, and
it works great. We do this gratus for our clients so we don't have to
worry about bounces.
Marc Funaro wrote:
We have a couple of clients that have a fairly large subscriber base for
their newsletters -- one in particular sends email to about 29,000 email
addresses each week, and the base of subscribers is growing.
When they send their newsletter, of course a certain percentage, around 8 to
10%, always bounce. Because the email list program they are using is not
very advanced, there is no real "cleansing" of the list taking place,
unfortunately.
The question is, what to do with the bounces. I've told them to monitor the
POP account that is the "FROM" address of their newsletter - that they need
to check that address specifically for people that may just hit "reply" and
ask to be removed. It's also caused a problem when the POP account fills
up, and the double bounces start happening (yes, I could increase the size
of the pop account, but that feels like "condoning" their lack of attention
to the account and the messages that come into it).
The newsletters in general are certainly legit - people have to specifically
sign up, and they have a link in the newsletter to unsubscribe which is
always honored.
But what is considered "best practice" or "proper netiquette" when dealing
with the returns from a large newsletter mailing? What should I be asking
this client to do, as part of their responsibility for running this
newsletter, weekly? Or should I just "lighten up" and delete the bounces
that come in, since there's really no easy way to clean them up?
Welcoming your advice,
Marc
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