Totally agree with you, Cal, *except* for sending out newsletters,
direct marketing stuff, etc., to a list of users. In this application,
no one can or will be subscribed in digest mode, so why not go ahead and
go the extra effort of a two-part, self-selecting HTML/Plain-Text
message. It's apparently working well for Amazon.com, Pets.com, Onsale,
LockerGnome, and several others I receive. Being able to browse CD
selections in the email and click the "add to cart" button is powerful
marketing stuff. (Too bad I won't buy from them anymore due to the
patent crap they're pulling.)

Us old jaded internet jockeys of course prefer plain text with
hyperlinks... but the masses are using OE or Outlook, and those nice
HTML newletters SELL. Bandwidth be damned. ;)

Ron Allen Hornbaker       ����
Humankind Systems, Inc.    ~
http://humankindsystems.com/LoftCam
mailto:[EMAIL PROTECTED]

~~HKSI WebMail Templates for IMail v6~~
Try our demo...... http://mail.hksi.net






Please visit http://www.ipswitch.com/support/mailing-lists.html 
to be removed from this list.

Reply via email to