At 05:27 PM 10/29/04 -0700, FastWave wrote: > >The book is titled "In Search of Stupidity" by author Merrill R. (Rick) Chapman, and it chronicles major computer marketing blunders over the past 20 years. Chapman details the marketing mistakes made by companies such as Digital Research (CP/M OS), MicroPro (WordStar), Ashton-Tate (dataBase IV), IBM (OS/2), and many others that led to their demise. Chapman worked in the marketing department in several of these companies, and gives a first-hand account of what happened. It's an interesting read.
So...Chapman worked in the marketing department of several of the companies that he now accuses of having made major marketing blunders. Could their blunder have been hiring Chapman in the first place? ;o) -- Kirk Mitchell-General Manager [EMAIL PROTECTED] Keystone Connect Unlock Your World Altoona, PA 814-941-5000 http://www.keyconn.net To Unsubscribe: http://www.ipswitch.com/support/mailing-lists.html List Archive: http://www.mail-archive.com/imail_forum%40list.ipswitch.com/ Knowledge Base/FAQ: http://www.ipswitch.com/support/IMail/
