Nice Rant Pete

I believe your analysis hit the nail on the head. I did hear statistics on
spamming that show 15 responses for every million messages sent. As the
anti-spamming technologies get better and better the ROI for spammers will
run most of them out of business. The real question is how to educate the 15
fools who responded to the spammers.

Ed

-----Original Message-----
From: [EMAIL PROTECTED]
[mailto:[EMAIL PROTECTED] On Behalf Of Pete McNeil
Sent: Tuesday, December 07, 2004 5:35 AM
To: Bruce Barnes
Subject: Re[2]: [IMail Forum] Lycos goes limp

On Tuesday, December 7, 2004, 7:29:00 AM, Bruce wrote:

BB> Since every user's definition of "spam" is different, it makes it
BB> exceedingly difficult for the ISP to do the enforcing.

BB> If there was a standard definition of what constitutes spam, it would
make
BB> the proposal you have outlined much easier.

BB> If we filter all of the porn, then one user complains.  If we filter all
the
BB> "advertising" another user complains.  If we filter word or phrase "a"
then
BB> another user complains, if we filter word or phrase "b" another user
BB> complains that we are infringing on their right to receive and send
e-mail
BB> based on free speech - and I agree with them.

BB> In order for ISPs to filter spam, everyone has to agree on what
constitutes
BB> spam.  That would be like trying to get my family to agree on which
movie to
BB> go see on a saturday night or what television program to watch -
impossible.

Excuse me for butting in, but this is just not true. I am personally
responsible for all of the false positive reports for all of hundreds
of customers, each with many thousands of their own customers on
average. (millions of messages per day, hundreds of thousands, if not
millions of mailboxes)

Message Sniffer rejects somewhere between 60% and 98% of all email on
any given day depending upon the system. The number of false
positive reports we see are vanishingly small in those numbers. While
this is not good enough to meet my standards, it does prove that it IS
possible to solve this problem.

If nothing else this proves that the vast majority of "What is spam"
can be agreed upon, and that the exceptions can be handled with very
small holes in the filtering process --- much of which can be
automated (we have helped our customers develop this kind of
automation).

It is not only possible, but reasonably practical to do this - even
now with an incomplete system. By practical I mean that the real,
sustainable costs of doing this are also vanishingly small. We charge
almost nothing compared to the number of end users served and we are
credibly effective at this task. We have also proven that the business
model works - so by extension, the costs - even of our as-yet
incomplete approach - are completely reasonable. With a more complete
system we will be able to do a much better job at an even lower cost
-- it's only a matter of further development.

The conventional scientific / engineering method for this problem
simply breaks down and is used as an excuse to call the problem
hopeless - don't believe it. "WE" do not need a concreted definition
of spam to solve this problem. The problem is fluid and extremely
dynamic as the solution must be. It cannot be solved by first defining
the problem concretely and then engineering a complete solution to
that specification. Anything so rigid is essentially designed to fail
in the same way that rigid, process oriented command/response user
interfaces could not stand in the face of the event driven interfaces
we have today.

I think we need to start defining this problem differently. It is not
a problem of "spam" abuse... it is a signal-to-noise problem.

* Each receiver in the system must have, and currently lacks, an effective
mechanism to define what is signal and what is noise and the ability
to reduce the noise that they receive --- no matter how that noise is
defined.

(To continue to radio metaphor, today we are still using crystal sets
to receive and spark-gap rigs to transmit. When there were only a
handful of stations on the air this didn't matter... now that we're
here en-mass, we need better technology to manage this "spectrum" more
efficiently. The technology can and must evolve.)

* In addition, each receiver's filtering (or "tuning") mechanism must
not interfere with the other receivers in the system.

With these two simple rules it is possible to protect free speech,
open access, and control over this kind of abuse. There is no need for
any central governing agency (which would be impractical) - nor is any
single, concrete definition of "spam" and "non-spam" required or even
appropriate. Each receiver must, and can, make their own definition.

There is a second problem that is related, but also not unsolvable if
put in the correct frame - that of security and resource abuse.

* The fabric of the network should deny and/or suppress undesired and
unauthorized traffic.

* The suppression mechanism must not unnecessarily interfere with
desired / authorized traffic (traffic in adjascent channels?).

If "the problem" is addressed from this perspective and "WE" recognize
that there is no perfect way to reduce "noise" or eliminate abuse then
viable solutions become apparent.

MHO
_M




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