http://www.pcmag.com/article2/0,2817,2412931,00.asp

Some Apple Mac Production Moving to U.S. in 2013, Cook Says

Apple chief Tim Cook confirmed this week that some parts of Mac production will 
come to the U.S. starting next year.

"Next year we are going to bring some production to the U.S. on the Mac," Cook 
said in a far-reaching interview with Bloomberg Businessweek. "We've been 
working on this for a long time, and we were getting closer to it. It will 
happen in 2013."

Reports of a U.S.-made Mac made the rounds earlier this week when TechCrunch 
reported that some of the new iMacs said "Assembled in USA." The 27-inch iMac 
obtained by PCMag still includes the usual "Assembled in China" note.

While many of Apple's products are produced overseas, it does have a plant in 
Elk Grove, Calif. TechCrunch pointed to a Sacramento Business Journal article 
from September, that said the Elk Grove facility had grown to 1,800 employees, 
up 50 percent from last year.

Cook did not comment on where in the U.S. the Macs will be produced. He 
conceded that Apple won't be working alone; "well be working with people, and 
we'll be investing our money," he said. But Cupertino will shell out "over $100 
million," he said.

"We could have quickly maybe done just assembly, but it's broader because we 
wanted to do something more substantial," he said.

Cook admitted that Apple has "a responsibility to create jobs," but not just in 
the U.S. "I've never thought a company's measurement of job creation should be 
limited to the number of employees working directly for them. That's a very 
old-time way of measuring," he said. "Our iOS platform allows developers to 
work as entrepreneurs and sell their applications to a worldwide market that 
didn't exist previously. The mobile software industry was nascent before the 
iPhone. Now you've got hundreds of thousands of developers out there."

Cook again reiterated that Apple "screwed up" with Apple Maps, but denied that 
the problem was because Cupertino focused on corporate strategy over customer 
experience. For now, Apple has already rolled out several software updates, 
Cook said, and the company has "a huge plan to make it ever better."

On the recent executive shakeup, Cook suggested that ousted iOS chief Scott 
Forstall was not enough of a collaborator. "The key in the [executive shakeup] 
is my deep belief that collaboration is essential for innovation—and I didn't 
just start believing that," Cook said. "I've always believed that. It's always 
been a core belief at Apple. Steve very deeply believed this."

Cook didn't directly addressed why Forstall was let go, but there were rumors 
that Forstall refused to sign Cook's letter of apology over Apple Maps, among 
other things.

For more from Chloe, follow her on Twitter @ChloeAlbanesius.


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