U.S. Owners See Link From Goals to Profits
By Jack Bell
March 7, 2007
Extra Time


The passel of American businessmen who have bought some of the top clubs in
England, initially purely as investments, will inevitably become emotionally
involved in their teams and the game of soccer, according to Dan Jones, a
partner in the sports business group at Deloitte in London.

“There’s no question that the people coming in here have not been fans of
the clubs that they have bought,” Jones said last week in a telephone
interview. “But it becomes emotional pretty quickly. In the beginning, Tom
Hicks was only an investor in the Dallas Stars, but winning the Stanley Cup
was the biggest high he’s ever had in business.”

Hicks, with George N. Gillett Jr., who owns the Montreal Canadiens, recently
completed the acquisition of Liverpool of the English Premier League.
(Yesterday, Liverpool eliminated Barcelona, the defending champion, from the
European Champions League.)

Last month, Jones and Deloitte released their annual Football Money League
report, which said that two Premier League teams owned by Americans were
among the top 10 revenue-producing clubs in the world (No. 4 Manchester
United and No. 10 Liverpool). A third team, Aston Villa, which is owned by
Randy Lerner, is right outside the top 20 and is expected to move up because
of a new sponsorship deal with Nike. Lerner also runs the Cleveland Browns.

“I don’t think we’ve seen the end, and we will see more clubs change hands;
the question is how far down the pyramid it reaches,” Jones said. “Right
now, it’s pretty much been limited to the top tier. But there’s speculation
about Tottenham, Newcastle, Arsenal as well. We are not at the end of the
process.”

The top two clubs, according to the report, are Real Madrid ($373.6 million
in revenue), which maintained its top spot from last season, and Barcelona
($331.3 million), which moved up from sixth. England has eight clubs in the
top 20, Italy four, Germany three, Spain two and Scotland, France and
Portugal one each. Five European clubs have revenues higher than the
Washington Redskins, the top-producing ($303 million) franchise in the
United States, according to the report, which cites Forbes.com as its
source.

“The reason there has been so much action in England is that the teams are
limited companies, owned by shareholders,” Jones said. “In a country like
Spain, Real and Barcelona are literally clubs owned by the fans. Their most
important asset is the fans.”

Only last week, two more European clubs, Millwall in England and Marseille
in France, were bought by North Americans.

Deloitte’s report is based on figures from the 2005-6 season, with
information culled from each club’s financial statements. The revenues, a
combined $4.2 billion for the top 20 clubs, do not include player transfer
fees and are based on exchange rates as of June 30, 2006.

Asked about fan backlash, particularly in England when Manchester United was
bought in a highly leveraged deal by Malcolm Glazer, Jones said: “It was
turbulent at the time, and some people took a permanent dislike to the
arrangement. But, ultimately, has it damaged the club? The answer is no.”

Finally, Jones was asked why people like Glazer, Lerner, Hicks and Gillett
chose to invest in soccer teams overseas rather than in Major League Soccer.

“Investors like Phil Anschutz are not small-time investors,” Jones said.
“But in M.L.S., it is a slower burn and a longer term. Guys who run teams in
the big four American sports realize how long it can take to break through.
Simply investing in M.L.S. is a different proposition.”

http://www.nytimes.com/2007/03/07/sports/soccer/07soccer.html?_r=1&ref=socce
r&oref=slogin


[Non-text portions of this message have been removed]



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