| curiously, the very same rhetoric
| they use, to legitimate starChildren
| as they did the present brood of
| starArchitects, anyone care to dig-out
| the media references from the moraine
| of history circa 1980-85?
|
| not so curiously, of course, the
| starChildren demographics reflect the
| new centers (or hopes) of global
| capitalism. we remember the spawning
| of Euro/UK starArchitects in the 1980s
| in the endgame(S) of the cold war.

Building Recognition
The star system spurred insatiable global demand for serious 
architecture. Only the next generation can satisfy it now.
....
So a new generation of architects is moving into the spotlight—not that 
they necessarily want to be there. What distinguishes many of them from 
their elders is not only what their designs look like—they tend to avoid 
a signature style—but how they work. They frequently collaborate and 
often blur the lines between architecture and landscape, urban planning 
and art. They collaborate with ease across cultures, too. Just look at 
Malaysian-born, London-based Chris Lee, who has partnered with fellow 
architect Kapil Gupta of Mumbai to design an ultracool shopping mall in 
Qatar. Or check out MAD, the team of Chinese-born Yansong Ma and 
Japanese-born Yosuke Hayano, who are based in Ann Arbor, Michigan—but 
are working in Guangzhou and Mongolia and just won a big competition in 
Toronto.

"There's a shift away from the role of the heroic master creator," says 
Terence Riley, curator of MoMA's Spain show. Many younger architects 
emphasize the process of investigation and design, rather than 
committing to an idealized form—a strategy some attribute, ironically, 
to star Rem Koolhaas and his Rotterdam firm OMA. "This generation are 
perhaps more flexible and pragmatic," says Rosalie Genevro, director of 
the Architectural League in New York. "They're not worrying so much 
about the theory and meaning of it all. They have an attitude toward 
problem solving." For them, the computer is more a quotidian tool than 
an inspiration, and they naturally absorb environmental or social issues 
into their work.

cont'd....
http://www.msnbc.msn.com/id/12667880/site/newsweek/

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