10k isn't as hard to come by as you might think.

Let's say your security professional makes 100k/year(may be a lot, but it's a 
nice round number to work with).  If, in their time, they spend 10 days/80 
hours investigating, presenting data, working on an incident reports, etc, and 
you compute their pay, as about 380/day out of 260 workable days including 
vacation time), you're already 1/3 of the way there without considering their 
benefits compensation, loss due to things they've neglected etc.  Throw in the 
time and effort by your Marketing team and Public Relations to try and bring up 
the confidence of the public, not to mention you're legal teams time, you are 
probably pennies away from being at the 10k mark.  Now, if you can show or 
convince of revenue drop due to lack of confidence(the hardest part to do in a 
timely fashion), you should have them in no time.

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