Search engines challenged on Œtheft¹
By Andrew Edgecliffe-Johnson, Media Editor in London
Published: January 31 2006 19:55 | Last updated: January 31 2006 19:55
http://news.ft.com/cms/s/d0e8cf3e-928d-11da-977b-0000779e2340.html

A group of newspaper, magazine and book publishers is accusing Google and
other aggregators of online news stories of unfairly exploiting their
content. They are demanding compensation from search engines.

Gavin O¹Reilly, the president of the World Association of Newspapers, which
is co-ordinating the campaign, said on Tuesday: ³We need search engines, and
they do help consumers navigate an increasingly complicated medium, but
they¹re building [their business] on the back of kleptomania.²

The group of publishers, which includes the International Publishers¹
Association, the European Federation of Magazine Publishers and Agence
France Presse, is seeking meetings with Charlie McCreevy, the European
Union¹s internal market commissioner, and Viviane Reding, the commissioner
responsible for media. It would not rule out legal action to enforce
copyright or ³collective action², Mr O¹Reilly said. ³Ultimately, the
aggregators need the content providers.²

Services such as Google News link to original news stories on the home pages
of newspapers and magazines and display only the headline and one paragraph
of the story. ³That¹s often enough² for readers browsing the top stories, Mr
O¹Reilly said.

The initiative follows a decision by the American Association of Publishers
to seek an injunction against its project to create a digital archive of
millions of library books. The lawsuit was filed late last year on behalf of
publishers including Pearson, the owner of the Financial Times.

The growth of online news aggregators has coincided with an acceleration in
the long-term trend of declining readership for print newspapers and a shift
in advertising spending from print to the internet, much of which is not
being captured by the newspapers¹ own sites.

³The search engines are increasingly aiming their strategic efforts at
traditional content originators and aggregators like newspaper publishers,²
Mr O¹Reilly said. ³The irony is that these search engines exist, largely,
because of the traditional news and content aggregators and profit at their
expense.²

The WAN, which represents 18,000 newspapers and 73 national newspaper
associations, said it would examine whether new standards and policies could
be drafted to create a commercial relationship between publishers, search
engines and content aggregators.

Mr O¹Reilly singled out Google for criticism, saying: ³As a general rule,
Yahoo, MSN and Ask Jeeves seem more open to constructive dialogue. It¹s only
Google which seems to have this absolute view [that all information should
be available for free].² Google could not immediately be reached for
comment.

Mr O¹Reilly likened the initiative to the conflict between the music
industry and illegal file-sharing websites and said it was not a sign that
publishers had failed to create a competitive online business model of their
own.

³I think newspapers have developed very compelling web portals and news
channels but the fact here is that we¹re dealing with basic theft,² he said. 


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