Apple ID account/device limits gain attention

by Erica Sadun Aug 9th 2011 at 12:00AM

http://www.tuaw.com/2011/08/09/apple-id-account-device-limits-gain-attention/

Trevor Sheridan sent us a note earlier today, asking if we'd look at his blog 
post about encountering Apple ID limits with iOS devices. Although Trevor just 
now encountered this issue, the policy actually went into effect a couple of 
months ago, back in June.

When you use Apple's new multi-device download feature, you will be limited to 
a total of 10 devices and computers, each authorized with the same Apple ID. 
What's more, once a device or computer has been assigned to an Apple ID, it 
cannot be reassigned for 90 days. Apple's Knowledge Base support article 
details how you can deauthorize devices, and how to check the wait time before 
they can be re-assigned.

Naturally, this is bad news for anyone who shares an iPhone or other iOS device 
with a loved one and who switches around the Apple ID accordingly. Once an 
Apple ID is authorized for media downloads, that authorization is going to 
stick for a few months at least.

At some point, Apple is going to have to start seriously re-evaluating how real 
life meets Apple ID accounts, in terms of separating data within a family. Some 
examples: keeping only kid-friendly material on certain devices, even when 
iCloud backups and data sharing are in force (also known as the "cheating 
spouse outed by iCloud" scenario), joining data between adults (marriage and 
cohabitation), and when joint accounts need to be split (divorce and 
separation).

For now, all authorization decisions seem to be motivated more by rights 
management than day-to-day practicalities. This new policy indicates that Apple 
continues to be a little tone-deaf when it comes to human relationships and how 
people really use their iOS devices.

Think about the Duggars or the children of divorce; when newly-single Dad buys 
the kids an iPod, whose account do they get to use? It may seem tangential to 
drag all this into a write-up about a new Apple DRM protection policy, but 
these are the real world challenges that make these policies more than a minor 
annoyance.
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