Jan 19, 2012 2:06pm

AT&T Data Price Hike Makes Wi-Fi Look Rosy

http://abcnews.go.com/blogs/business/2012/01/att-data-price-hike-makes-wi-fi-look-rosy/

Data hogs who are considering purchasing a smartphone or tablet with an AT&T 
plan may want to act quickly, or find the nearest wireless spots. AT&T is 
raising the price of its wireless data plans and changing the data limits for 
new customers starting Sunday. The changes could add up to an extra $60 a year.

AT&T announced that new smartphone customers would have a choice of three new 
monthly data plans: $20 for 300 megabytes,or  $30 for 3 gigabytes. For $50, 
smartphone customers get 5 GB of data for tethering, or for sharing the 
Internet connection of another mobile device.

While the company described the new plans as a “great value,” Mike Gikas, 
Consumer Reports’ electronics senior editor, said, “giving you more data that 
you’re probably not going to use and charging you more is just a price hike.”

New smartphone customers who want additional data will have to  pay $10 per 
additional gigabyte on the 3 GB and 5 GB plans. New customers with the 300 MB 
plan can get an extra 300 MB for $20.

Because data usage over Wi-Fi does not count against a customer’s monthly data 
usage, AT&T said it encouraged customers to keep their device’s Wi-Fi turned 
on. However, smartphone users who enable Wi-Fi on their phone may burn through  
battery power.

Existing smartphone and tablet customers can choose to keep their current 
plans, which are $15 for 200 MB, $25 for 2GB and $45 for 4 GB, and also include 
 tethering, according to Consumer Reports.

Under the old $25 plan, AT&T charged an overage fee of $10 per GB, so the new 
$30 plan could save data hogs $5 per month, according to Time.

The new tablet plans are $30 for 3 GB and $50 for 5 GB.

“Customers are using more data than ever before,” David Christopher, the chief 
marketing officer at AT&T Mobility and Consumer Markets, said in a statement. 
“Our new plans are driven by this increasing demand in a highly competitive 
environment, and continue to deliver a great value to customers, especially as 
we continue our 4G LTE deployment.”

Most people do not come close to using 2 GB of data unless they  constantly 
stream media, for example, by watching movies on their phones through Netflix 
or iTunes.  When AT&T introduced its tiered pricing system in June 2010, it 
said that 2 GB satisfied 97 percent of its customers, Gizmodo reported.

“The magic number is usually 1 GB, which is probably why  most people went for 
the 2 GB plan,” Gikas said.

Those with unlimited data plans might still feel stifled if they’d been 
downloading and streaming an extremely large amount of data. AT&T announced in 
July that the top 5 percent of data users experienced slower speeds starting 
this past October.

In July, competitor Verizon Wireless eliminated unlimited data plans for new 
smartphone customers and introduced plans of $30 for 2 GB, $50 for 5 GB or $80 
for 10 gigabytes of monthly data usage. Verizon customers are charged $10 more 
for each additional GB.

While AT&T, Verizon, and T-Mobile have introduced tiered pricing for data 
plans,  Sprint Nextel Corp., the country’s third-largest carrier, is the only 
one  to still offer unlimited plans.


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Just because i'm near the punchbowl doesn't mean I'm also drinking from it.

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