I agree completely. -- rick

1/26/2012 @ 5:16PM |6,450 views

We Have Met the Evil and It Is Not Google or Apple: It Is Us
Robert Hof, Contributor

http://www.forbes.com/sites/roberthof/2012/01/26/we-have-met-the-evil-and-it-is-not-google-or-apple-it-is-us/

So much talk about evil these days. Google is evil for promoting results from 
its Google+ social network on search results pages, and even for changing its 
privacy policy to make clear its services share data. Apple is evil for not 
coming down hard enough on harsh working conditions at its Chinese suppliers’ 
factories.

Well, maybe. But if they’re going to be honest, the many pundits piling on to 
today’s titans of tech need to look up from the screen and into the mirror. 
Google’s and even Apple’s businesses, warts and all, don’t exist without our 
explicit participation. As Pogo famously said, albeit in a different context: 
“We have met the enemy and he is us.”

Now, I’m still not so sure Google’s actions on either score rise to the level 
of evil by any reasonable meaning of the term. (In fact, the furor over Search 
plus Your World makes me think of Pogo creator Walt Kelly’s second most famous 
line: ”Don’t take life so serious, son. It ain’t nohow permanent.”) But it sure 
looks like Google’s at least edging closer to the evil line than its hifalutin 
ideals ever seemed to suggest.

For its part, Apple has taken considerable effort (as CEO Tim Cook took pains 
to point out today) t0 improve the factories that produce the gleaming iPhones 
and iPads we love. But if today’s New York Times story is correct, it’s clearly 
culpable in its seeming ambivalence about coming down hard on its suppliers 
exploiting workers.

Fact is, though, these companies get away with things we don’t like only 
because we let them. As powerful as Apple and Google seem, they both answer to 
customers and users. That would be us. And unlike politicians, they must answer 
to us every day–if we insist they do.

But we can’t do that just by bitching about them on blogs. You want Google to 
back off on personalized search and data-sharing? Opt for the plain results 
(click the Hide Personal Search button up there on the right), sign out of your 
Google account, or even delete it entirely. Or try Bing, or DuckDuckGo. Easier 
than blogging about it! And if enough of you do it, rest assured that Google’s 
data crunchers will notice, and if they’re as smart as they like to think, 
they’ll figure out how to change things.

You want Apple to fix its factory conditions? Don’t buy that next iPhone or 
iPad, and tell Apple why. If enough of you just say no, Apple will notice, and 
maybe start to use some of those unbelievable profits to change things.

Everything else is just talk. And there’s been quite enough of that already.


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Just because i'm near the punchbowl doesn't mean I'm also drinking from it.

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