(PSA: Rest assured I am not passing along *everything* crossing my inbox or 
that get submitted to me about how the current clowncar operates ... just 
things that I deem relevant or particularly noteworthy.   -- rick)

Trump gets a folder full of positive news about himself twice a day

It’s known as the “propaganda document”

By Alex Thompson Aug 8, 2017


Twice a day since the beginning of the Trump administration, a special folder 
is prepared for the president. The first document is prepared around 9:30 a.m. 
and the follow-up, around 4:30 p.m. Former Chief of Staff Reince Priebus and 
former Press Secretary Sean Spicer both wanted the privilege of delivering the 
20-to-25-page packet to President Trump personally, White House sources say.

These sensitive papers, described to VICE News by three current and former 
White House officials, don’t contain top-secret intelligence or updates on 
legislative initiatives. Instead, the folders are filled with screenshots of 
positive cable news chyrons (those lower-third headlines and crawls), admiring 
tweets, transcripts of fawning TV interviews, praise-filled news stories, and 
sometimes just pictures of Trump on TV looking powerful.

One White House official said the only feedback the White House communications 
shop, which prepares the folder, has ever gotten in all these months is: “It 
needs to be more fucking positive.” That’s why some in the White House ruefully 
refer to the packet as “the propaganda document.”

The process of assembling the folder begins at the Republican National 
Committee’s “war room,” which has expanded from 4 to 10 people since the GOP 
won the White House. A war room — both parties have one regardless of who’s in 
the White House — is often tasked with monitoring local and national news, 
cable television, social media, digital media, and print media to see how the 
party, its candidates or their opponents are being perceived.

Beginning at 6 a.m. every weekday — the early start is a longtime war room 
tradition — three staffers arrive at the RNC to begin monitoring the morning 
shows on CNN, MSNBC, and Fox News as they scour the internet and newspapers. 
Every 30 minutes or so, the staffers send the White House Communications Office 
an email with chyron screenshots, tweets, news stories, and interview 

White House staffers then cull the information, send out clips to other 
officials, and push favorable headlines to a list of journalists. But they also 
pick out the most positive bits to give to the president. On days when there 
aren’t enough positive chyrons, communications staffers will ask the RNC 
staffers for flattering photos of the president.

“Maybe it’s good for the country that the president is in a good mood in the 
morning,” one former RNC official said.

Contacted by VICE News, Spicer disputed the nature of the folder. “While I 
won’t comment on materials we share with the president, this is not accurate on 
several levels,” he said in an email. Asked what about the story was 
inaccurate, Spicer did not respond.

Of course, every White House monitors media coverage to see how they’re being 
covered, and the RNC may have decided more staff was needed after the party won 
the White House. As the political media environment has become faster-moving 
and more frenzied, the efforts to follow it have also become more robust. The 
Obama White House usually had at least one very caffeinated point person and 
two others dedicated to watching Twitter, online publications, print media, and 
cable news, and then compile relevant clips and send them around to White House 

But the production of a folder with just positive news — and the use of the RNC 
to help produce it — seemed abnormal to former White House officials. “If we 
had prepared such a digest for Obama, he would have roared with laughter,” said 
David Axelrod, the senior adviser to Barack Obama during his first two years in 
the White House. “His was a reality-based presidency.”

“The RNC is always going to work to defend the White House, the administration, 
and its members of Congress, and our war room’s efforts help capture and drive 
how our team can echo that defense,” said RNC spokeswoman Lindsay Jancek.

Another current White House official said that the idea for the twice-daily ego 
boost came from Priebus and Spicer, who competed to deliver the folder and be 
the bearer of the good news. “Priebus and Spicer weren’t in a good position, 
and they wanted to show they could provide positive coverage,” the official 
said. “It was self-preservation.”

In the two-plus weeks following the departure of both Spicer and Priebus, White 
House officials say, the document has been produced less frequently and more 
typically after public events, such as Trump’s recent speech at the National 
Boy Scouts Jamboree in West Virginia. It’s unclear what will change, if 
anything, once a new White House communications director is appointed to 
replace the briefly tenured Anthony Scaramucci.

“It needs to be more fucking positive.”

It’s not the first recorded instance of Trump welcoming excessive flattery.  

He frequently cites or thanks cable television hosts like Sean Hannity, Lou 
Dobbs, and the hosts of “Fox & Friends” who cover his presidency more favorably.

Thank you to @LOUDOBBS for giving the first six months of the Trump 
Administration an A+. S.C.,reg cutting,Stock M, jobs,border etc. = TRUE!

— Donald J. Trump (@realDonaldTrump) July 24, 2017

And at a broadcasted Cabinet meeting in June, Trump listened contentedly as the 
vice president, his chief of staff, and nearly all of the 15 Cabinet 
secretaries heaped praise on him. Priebus took that opportunity to tell Trump: 
“On behalf of the entire senior staff around you, Mr. President, we thank you 
for the opportunity and the blessing that you’ve given us to serve your agenda 
and the American people.”

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