Exclusive: Facebook to put 1.5 billion users out of reach of new EU privacy law

David Ingram5 Min Read

https://www.reuters.com/article/us-facebook-privacy-eu-exclusive/exclusive-facebook-to-put-1-5-billion-users-out-of-reach-of-new-eu-privacy-law-idUSKBN1HQ00P

SAN FRANCISCO (Reuters) - If a new European law restricting what companies can 
do with people’s online data went into effect tomorrow, almost 1.9 billion 
Facebook Inc users around the world would be protected by it. The online social 
network is making changes that ensure the number will be much smaller.

Facebook members outside the United States and Canada, whether they know it or 
not, are currently governed by terms of service agreed with the company’s 
international headquarters in Ireland.

Next month, Facebook is planning to make that the case for only European users, 
meaning 1.5 billion members in Africa, Asia, Australia and Latin America will 
not fall under the European Union’s General Data Protection Regulation (GDPR), 
which takes effect on May 25.

The previously unreported move, which Facebook confirmed to Reuters on Tuesday, 
shows the world’s largest online social network is keen to reduce its exposure 
to GDPR, which allows European regulators to fine companies for collecting or 
using personal data without users’ consent.

That removes a huge potential liability for Facebook, as the new EU law allows 
for fines of up to 4 percent of global annual revenue for infractions, which in 
Facebook’s case could mean billions of dollars.

The change comes as Facebook is under scrutiny from regulators and lawmakers 
around the world since disclosing last month that the personal information of 
millions of users wrongly ended up in the hands of political consultancy 
Cambridge Analytica, setting off wider concerns about how it handles user data.

The change affects more than 70 percent of Facebook’s 2 billion-plus members. 
As of December, Facebook had 239 million users in the United States and Canada, 
370 million in Europe and 1.52 billion users elsewhere.

Facebook, like many other U.S. technology companies, established an Irish 
subsidiary in 2008 and took advantage of the country’s low corporate tax rates, 
routing through it revenue from some advertisers outside North America. The 
unit is subject to regulations applied by the 28-nation European Union.

Facebook said the latest change does not have tax implications.

‘IN SPIRIT’

In a statement given to Reuters, Facebook played down the importance of the 
terms of service change, saying it plans to make the privacy controls and 
settings that Europe will get under GDPR available to the rest of the world.

“We apply the same privacy protections everywhere, regardless of whether your 
agreement is with Facebook Inc or Facebook Ireland,” the company said.

Earlier this month, Facebook Chief Executive Mark Zuckerberg told Reuters in an 
interview that his company would apply the EU law globally “in spirit,” but 
stopped short of committing to it as the standard for the social network across 
the world.

In practice, the change means the 1.5 billion affected users will not be able 
to file complaints with Ireland’s Data Protection Commissioner or in Irish 
courts. Instead they will be governed by more lenient U.S. privacy laws, said 
Michael Veale, a technology policy researcher at University College London.

Facebook will have more leeway in how it handles data about those users, Veale 
said. Certain types of data such as browsing history, for instance, are 
considered personal data under EU law but are not as protected in the United 
States, he said.

The company said its rationale for the change was related to the European 
Union’s mandated privacy notices, “because EU law requires specific language.” 
For example, the company said, the new EU law requires specific legal 
terminology about the legal basis for processing data which does not exist in 
U.S. law.

NO WARNING

Ireland was unaware of the change. One Irish official, speaking on condition of 
anonymity, said he did not know of any plans by Facebook to transfer 
responsibilities wholesale to the United States or to decrease Facebook’s 
presence in Ireland, where the social network is seeking to recruit more than 
100 new staff.

Facebook released a revised terms of service in draft form two weeks ago, and 
they are scheduled to take effect next month.

Other multinational companies are also planning changes. LinkedIn, a unit of 
Microsoft Corp, tells users in its existing terms of service that if they are 
outside the United States, they have a contract with LinkedIn Ireland. New 
terms that take effect May 8 move non-Europeans to contracts with U.S.-based 
LinkedIn Corp.

LinkedIn said in a statement on Wednesday that all users are entitled to the 
same privacy protections. “We’ve simply streamlined the contract location to 
ensure all members understand the LinkedIn entity responsible for their 
personal data,” the company said.

Reporting by David Ingram in San Francisco; Additional reporting by Joseph Menn 
in San Francisco, Padraic Halpin and Conor Humphries in Dublin and Douglas 
Busvine in Frankfurt; Editing by Greg Mitchell and Bill Rigby
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