Supple leathers, loud liners and that intensely vibrant glow sole left people
content with paying $215 at the door at the few retailers that didn’t mark
them up, at least, and on the online secondary market, prices peaked much,
much more. What began as a simple design challenge for Mark Smith with a
phone call from a longtime cross-campus friend had turned out to be this
year’s most monumental sneaker release. Campouts globally ensued, with tents
and chairs lined up for days at a time, and during the first three Saturdays
of the young summer season, the footwear landscape couldn’t get enough of
Kanye and his Air Yeezy, “If Kanye or Mark wanted some changes, we could
turn a sample in a day if we had to.” With the www.airyeezyshoes.com
harvesting as much attention as was humanly possible throughout its entire
lifespan, the sneaker’s lasting touch will likely be the quality materials
that it was constructed with, the added charitable element and also the fact
that at the end of the day, the team was proud of the great product that was
created. “We prototyped a lot of different shoes for this program,” says
Beers. “And each one could have stood on its own by ctrytoo007 on 2010-7-30.
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