Peter Horrocks, World Service director, was recently interviewed by the Financial Times.
Key comments pulled from the article: "The BBC World Service must look to transfer more of its message to the world online and on to mobile telephones in order to counter potentially severe budget cuts and a sharp decline in its traditional shortwave audience...a reduction in the budget for expensive shortwave transmissions that reach most parts of the globe is one of the motivations for a reshaping of the BBC’s overseas operations." Horrocks cited a global audience survey which showed that while the overall number of people listening to, watching or reading BBC broadcasts online had gone up slightly from 238m to 241m in 2009-10, the World Service radio shortwave audience had fallen 9 per cent from 177m to 161m. You'll have to register with the FT for the full article; its URL is http://www.ft.com/cms/s/0/0337712a-666f-11df-aeb1-00144feab49a.html -- Richard Cuff / Allentown, PA USA International broadcasting / shortwave blog: http://www.intlradio.blogspot.com _______________________________________________ Internetradio mailing list [email protected] http://montreal.kotalampi.com/mailman/listinfo/internetradio To unsubscribe: Send an E-mail to [email protected]?subject=unsubscribe, or visit the URL shown above.
