At 11:47 06/10/2010, Joe Buch wrote:
Date: Thu, 10 Jun 2010 05:34:50 -0700 (PDT)
From: Joe Buch <[email protected]>
Thanks Richard.? I have often wondered why NPR wants to give away
its product when NPR affiliated stations are willing to pay to air
that product.? I right now hear NPR programming on Sirius without
involvement of the local station.? Individual stations can stream
the NPR programs but why should they when a listener can access the
same national programs via the net.? I wonder what?NPR will do when
the stations decide to form an alternative cartel to feed only
member stations.?
>Snip<
Joe,
I think that NPR are way, way ahead of others in the game,
that's why they're doing such things. Radio stations nowadays are
basically a medium of delivery with only (all too often, alas)
minimal local content production tacked on. NPR is a content provider
which incidentally uses radio as a delivery medium.
Right now, if you're a radio station or a TV station you'd
better be real nervous - there's a good chance you're going to be
rendered obsolete by other delivery media before the 2020s. (Look at
the move afoot in the USA to completely do away with OTA TV.)
On the other hand, if you produce content, that's never going
away. Compelling content, listening and viewing is king. NPR have
figured this out and know that getting their brand into as many ears
as possible is what counts for future survival.
The radio stations get miffed? So what. That's like the buggy
whip manufacturers withholding product from the consumer while
failing to notice that laughable "automobile" thing that some people
are toying with...
Watch - in ten years' time you'll be able to buy Clear Channel
stock for a penny per unless they figure it out.
It's what's in the package that counts, not the color of the
truck that delivered it.
Lee
_______________________________________________
Internetradio mailing list
[email protected]
http://montreal.kotalampi.com/mailman/listinfo/internetradio
To unsubscribe: Send an E-mail to
[email protected]?subject=unsubscribe, or visit the URL
shown above.
