Thanks for posting that link, Rich. 

The article hits on some interesting points. To me, the most important thing is
that audio is consumed differently than video and I actually think it's one of
the strengths of great audio. However, if there was more effort made to promote
great audio, that would change to at least some degree. There is Soundcloud and
probably some other tools out there. The big opportunity is the car dashboard.
It seems to me that is the one place where video doesn't dominate at present --
at least for the driver. Find a way to tie social media and audio there and you
have a winner. 

--
-Rob de Santos

-----Original Message-----
From: Internetradio [mailto:[email protected]] On Behalf Of
Richard Cuff
Sent: Tuesday, January 21, 2014 12:19 PM
To: Internet radio discussion
Subject: [Internetradio] Interesting discussion...

http://digg.com/originals/why-audio-never-goes-viral

RC


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