Joe: Good comments, but the FCC long ago allowed for "image" advertising on non-commercial stations. So if the BBC follows that type of advertising model, I'm afraid we'll be hearing it. However, it will necessarily change the financial model. Stations may wish to be reimbursed for airing the commercials, which opens another can of worms.
> > FCC rules will not permit the airing of commercials on stations > licensed as non-commercial stations. I wonder how BBC intends to > filter out commercials from feeds to such stations. Failure to come > up with a plan will result in the loss of many USA listeners to BBC > World Service. > > > Joe Buch > > > > > On Wednesday, February 19, 2014 10:03 PM, John A. Figliozzi > <[email protected]> wrote: > > At one time, there was an annual publication put out by the > BBC called "The BBC Handbook". It was an excellent primer on > how to organize, operate and manage a prototype public service > media enterprise. Today, the BBC seems intent on > demonstrating how one destroys a former prototype public > service media enterprise across multiple platforms. Is it > merely coincidence that all of this "(un)creative destruction" > began to emerge as the BBC's management became infiltrated by > those who formerly worked for commercial media corporate > entities--many of which were abject failures--and who had no > understanding nor respect for the unique governing principles > of public service vs. "let's throw anything out there as long > as it makes money" commercial "values". > > One thinks not. A sad end for a once great institution now > shepherded by small minded, untalented hacks. > > John Figliozzi > > Sent from my iPad > > > On Feb 19, 2014, at 9:43 AM, Mike Terry > <[email protected]> wrote: > > > > The Guardian > > 19 February 2014 > > > > The BBC World Service will further reduce its shortwave > transmissions next year as part of a £15m savings drive which > staff have been warned will be a "real stretch". > > > > The money will be used to invest in new TV and digital > services, part of a programme called Invest to Innovate. > > > > An extra £6.5m is being pumped into the World Service's > budget this year, alongside an extra £1.5m of savings, helping > to create 130 jobs. New initiatives include a global version > of Radio 1's Newsbeat. > > > > But the BBC's director of global news, Peter Horrocks, said > further savings would be required in the future. > > > > Horrocks told staff on Tuesday: "There will be a respite on > editorial job cuts, for a year, but we will need significant > further editorial and organisational savings in subsequent > years. > > > > "We need to save at least £15m to fund new investments > across the World Service in the next three years. We have > already identified about half that saving. So we need to find > at least £8m extra … that is going to be a real stretch." > > > > Horrocks said changes would include more multilingual > reporting, with staff filing for their own language service > and in English, as well as a further reduction in shortwave > transmissions. > > > > He said the World Service would also have to integrate > further with the main BBC News operation. > > > > Horrocks also announced that the BBC's global news division, > which includes its world news TV channel, would be renamed > "World Service Group … a sort of World Service-plus" and the > World Service board would be axed with the change in its > funding. > > > > The new round of cuts comes after the World Service had to > find £41m of savings after its budget was cut in the > government's comprehensive spending review three years ago, > leading to the loss of about 550 jobs. > > > > It closed five language services, stopped radio broadcasts > in seven languages, cut back on shortwave and medium-wave > transmissions and axed a number of World Service English > programmes. > > > > The World Service is to be funded directly from the BBC > licence fee, along with BBC Monitoring, rather than a Foreign > Office direct grant, from 1 April. This switch was agreed > between the BBC and the government as part of the 2010 licence > fee settlement. > > > > > > http://www.theguardian.com/media/2014/feb/19/bbc-world-service-reduce-shortwave-peter-horrocks > > > > > > ------------------------------------ > > > > Yahoo Groups Links > > > > <*> To visit your group on the web, go to: > > http://groups.yahoo.com/group/dxld/ > > > > <*> Your email settings: > > Individual Email | Traditional > > > > <*> To change settings online go to: > > http://groups.yahoo.com/group/dxld/join > > (Yahoo! 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