02-23-2012 

Heated exchanges in trademark dispute, report Wu Yiyao in Shanghai and Tang Yue 
in Beijing.

Attorneys for Shenzhen Proview Technology and Apple went head-to-head on 
Wednesday during a heated hearing in Shanghai over the bitter iPad trademark 
dispute.
The first session was adjourned after four hours, during which Proview denied 
having sold the right to use the iPad trademark to Apple, while the US tech 
giant rejected calls for a sales ban on its tablet computers.
Lawyers for the plaintiff and defendant were repeatedly admonished by the 
presiding judge and told to respect court protocol during arguments. No date 
was set for a verdict or second hearing.
At the heart of the dispute is the sale of the trademark by Proview's Taiwan 
affiliate to an Apple subsidiary in 2009.
Xie Xianghui, representing the Shenzhen LCD maker, argued that the transfer was 
invalid, as it was incomplete. In evidence, Proview presented its IPAD - 
Internet Personal Access Device - to show it was the first to register the 
trademark and produce a product.
Apple's use of the iPad name has also made it hard for the Chinese company to 
sell the trademark, such as to Chinese phone makers and PC maker, Xie said, 
adding that this means Proview may be unable to repay its bank debts.
However, Hu Jinnan, Apple's attorney, countered that Proview has not marketed 
or sold its IPAD for years, thus potentially invalidating its claim to the 
trademark.
The US tech firm also presented copies of e-mails as evidence that Proview was 
aware of the trademark sale and that the parent company was involved during the 
process.
A sales ban of the iPad in China will affect a large group, including 
consumers, added Hu.
Xie dismissed the argument and added that a block on the use of the trademark 
was unlikely to hurt Apple's profit margins.
Just 50 people were admitted into the gallery to watch the proceedings, which 
have attracted worldwide attention and thrown a spotlight on trademark disputes 
in China.
Shu Jianxin, an intellectual property attorney in Shanghai who has been 
following the case closely, said that if Proview is successful, Apple's tablet 
computers could be pulled from shelves within 48 hours.
 
Lawyer Ma Dongxiao, representing Shenzhen-based Proview Technology in a 
trademark dispute with Apple Inc, is surrounded by journalists outside a court 
in Shanghai on Wednesday. Gao Erqiang / China Daily 
http://english.cntv.cn/20120223/109151.shtml 


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