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StanChart unveils single card for debit, credit transactions
Customers who until now had to keep two separate cards — credit and debit
card in their wallets — can now manage with a single card. Standard
Chartered has launched a new card which will provide the customer the choice
of the same plastic as a credit card or a debit card. Other banks are also
looking at similar products. There are close to 27 million credit cards and
110 million debit cards now. Most banks have been pushing debit cards to
their customers by converting their ATM cards to debit cards.

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In the case of StanChart, the technology of using the card as a debit or
credit cards doesn't rest on the card. It works on the back-end technology
of the bank. A customer while applying for the new card — '1Money' — will
have to choose an option between a debit and credit card which would be the
default option. After every transaction, the customer will get an SMS which
would ask the customer whether he wants to use the debit or the credit card
option. The customer can do the switch in a 24-hour time frame. If the
customer doesn't choose the option, the transaction will be done on the
default option of the card.

Internationally, the bank has launched a card, whereby a chip is embedded in
the card and when the customer swipes, will give the option of a debit or a
credit card. However, such a product cannot be launched in the country as
the electronic data capture (EDC), terminals have not been enabled,
according to Sai Narain CDK, head consumer transaction banking andstrategic
initiatives, StanChart.

In the initial phase, the bank is offering the product only by invitation to
its premium customers. Currently, StanChart has 1.3-million credit card
customers and close to a million debit card customers. In the recent past,
the bank has been concentrating on higher-end of the credit card segment.
According to StanChart GM (credit cards and personal loans) RL Prasad, the
delinquency in credit cards has been maintained at close to 8% for the past
couple of years as against an industry average of 12-14%.


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