From: Monty Solomon <[EMAIL PROTECTED]> Subject: TiVo-Nielsen deal could aid advertisers
TiVo-Nielsen deal could aid advertisers
By Sam Diaz, Knight Ridder, 2/6/2004
TiVo and Nielsen Media Research, the television ratings company, announced a deal Wednesday in which TiVo will provide a breakdown of how its customers are using their digital video recorders.
That means Nielsen will find out whether viewers are watching "American Idol" live or watching it a day later and, more importantly, which commercials they're skipping and which were watched a second time.
...
http://www.boston.com/ae/tv/articles/2004/02/06/tivo_nielsen_deal_could_aid_advertisers/
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