There was an interesting story in the Business Review (Albany NY) on 12/8 about radio stations that switch to All Christmas / All The Time formats around Thanksgiving. The article says that about 370 stations nationwide make the switch each year. It quoted a media research firm who reviewed 119 FM stations that adopted this format in 2005. They found an average market share increase of 10% in both the adult age 25-to-54 and all listener over age 12 sections. Two Albany area stations mentioned in the article had adult 25-to-54 market share increases of 50% (WKLI) and 37.5% (WTRY) last year!
Personally I can't stand this format. I have the Nitty Gritty Dirt Band Christmas Album on CD. When I feel the need, I find that Colorado Christmas (with Alison Krauss helping out on vocals and John McEuen on banjo) once a week throughout December seems to satisfy all of my needs for Christmas music. Patrick Griffith, Westminster CO http://community.webtv.net/N0NNK/ http://community.webtv.net/AM-DXer/ _______________________________________________ IRCA mailing list [email protected] http://montreal.kotalampi.com/mailman/listinfo/irca Opinions expressed in messages on this mailing list are those of the original contributors and do not necessarily reflect the opinion of the IRCA, its editors, publishing staff, or officers For more information: http://www.ircaonline.org To Post a message: [email protected]
