kevin redding wrote: >> Cash doesn't just "change hands" in this business without some reason >> for it to do so. Show me the economic model to make your theory make >> sense, and I'll start listening, but just making a reference to "the >> corporate people," > > I suppose you are telling me iBiquity has no reason to want IBOC to > be mandated?
Sure they do. So what? In the grand scheme of things, Ibiquity is not a large company. What resources it has, it gets from the broadcasters and the electronics companies that invest in it. It's not going to move singlehandedly in a direction that its stakeholders don't support, and I don't hear any support right now, in my travels around the industry, for any sort of digital-only mandate. The broadcasters don't want it, because (a) they don't want to lose listeners who won't or can't buy new radios, (b) they don't want to throw money away on digital conversions for stations where it doesn't make economic or engineering sense, and even the biggest groups have a surprisingly large number of stations like that, and (c) there's very little that stations would get from going all-digital that they don't already get from the hybrid system. Absent any kind of economic upside for the broadcast industry, a mandated conversion to digital wouldn't have the support of the NAB, and it wouldn't get very far even within Ibiquity if the broadcaster-investors there don't support it. So, again, the challenge: explain the economic model under which it would make sense for BROADCASTERS - not the companies that supply them, but the broadcasters themselves - to want an all-digital mandate, and I'll listen. s _______________________________________________ IRCA mailing list [email protected] http://montreal.kotalampi.com/mailman/listinfo/irca Opinions expressed in messages on this mailing list are those of the original contributors and do not necessarily reflect the opinion of the IRCA, its editors, publishing staff, or officers For more information: http://www.ircaonline.org To Post a message: [email protected]
