> My father, who was in the advertising business in the 50s and 60s, knew a > number of radio station personnel. The reason he was given for stations going > 24 hours even though they had few listeners at 3 AM is, that it was found that > if a listener was ever up late at night, and couldn't find their normal station > on the air, they'd tune somewhere else, and leave the radio on that channel for > good.
That question is often asked of Radio Disney. The answer from them is that it's about reliability. A ststion is easier to keep on the air than to shut off and back on every day. Craig Healy Providence, RI _______________________________________________ IRCA mailing list [email protected] http://montreal.kotalampi.com/mailman/listinfo/irca Opinions expressed in messages on this mailing list are those of the original contributors and do not necessarily reflect the opinion of the IRCA, its editors, publishing staff, or officers For more information: http://www.ircaonline.org To Post a message: [email protected]
