Russ, Good comments. Also who can hear AM IBOC all that well? In most cases the AM IBOCer does not even cover their city. Also, there is the question, If by some strange reason, someone does sub to an IBOC station, be it sports, or whatever, is the listener still going to have to put up with the zillion ads. I think that is called "Double dipping". Well, TV does it. You sub to satellite or cable and yet you also get tons of ads. I guess the powers that be want radio to go the same way. Why not? More money!
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