It depends on what each TV or radio station has going in terms of a Web presence. If it's driving a lot of traffic to its site, then maybe it has a shot at picking up enough Internet ads to offset the lost broadcast ads. A lot of TV stations also have ads running before online clips, such as news stories.
Some stations also are blurring the lines between what they've done in the past in their medium and what they can do now. One example is KBIA-FM, which recently picked up a show from the local NBC TV affiliate. People can listen to the show on the radio, but if they go online, they can watch the video, too, live or as a download. Another example is WHB. Several years ago, the Kansas City CBS TV affiliate outsourced its entire sports department to Metro Sports, a channel owned by Time Warner Cable. That deal expired, and now the station is sourcing from WHB: http://blogs.kansascity.com/tvbarn/2009/08/kctv-whb.html. So in a way, WHB is no longer "just" a radio station. I guess the bottom line is the bottom line: If your ad revenue is dwindling, it's because your audience is dwindling. So you have to look for new ways to attract eyeballs and ears, or create new revenue streams by, in WHB's case, finding new opportunities. > From: Patrick Martin <[email protected]> > Reply-To: Mailing list for the International Radio Club of America > <[email protected]> > Date: Wed, 30 Sep 2009 16:49:09 -0700 > To: <[email protected]>, <[email protected]> > Subject: [IRCA] TV-Radio advertising OT > > Interesting, watching the BBC news that for the first time advertising > on the internet has beat out radio and TV ad money in the UK. Is the US > far behind. Where does that leave the broadcasting industry? > > 73, > > Patrick > > Patrick Martin > KGED QSL Manager > > > _______________________________________________ > IRCA mailing list > [email protected] > http://montreal.kotalampi.com/mailman/listinfo/irca > > Opinions expressed in messages on this mailing list are those of the original > contributors and do not necessarily reflect the opinion of the IRCA, its > editors, publishing staff, or officers > > For more information: http://www.ircaonline.org > > To Post a message: [email protected] > > _______________________________________________ IRCA mailing list [email protected] http://montreal.kotalampi.com/mailman/listinfo/irca Opinions expressed in messages on this mailing list are those of the original contributors and do not necessarily reflect the opinion of the IRCA, its editors, publishing staff, or officers For more information: http://www.ircaonline.org To Post a message: [email protected]
